61Media Relations
■Direct all media inquiries to the appropriate media rela-
tions person, as designated.
■Refrain from any public comment on issues beyond the
scope of your communication authority.
■Respond to media requests for information in appropri-
ate fashion within one day.
■Project a positive corporate image even when pro-
voked by media.
■Draft clear, understandable press releases that require
no further clarification of the facts.
■Appear on local television shows to discuss the compa-
ny at least once every three months.
■Respect confidentiality in all dealings with the media.
■Communicate a calm demeanor when under pressure.
See also: Communications, Customer Service and Support