British Vogue - 09.2019

VOGUE PARTNERSHIP

London’s newest exclusive

boutique, Fashion Joint has

touched down in the capital to

offer a range of one-off pieces

with truly international flair

OUT OF

THIS WORLD

IN AN AGE of ever faster fashion,

where we see so much and travel so far,

the appeal of a strong and original point

of view has never been more powerful. So

London’s newest exclusive boutique,

Fashion Joint, could not have arrived at a

better time. Catering to a global city and

an international crowd with a taste for

handcrafted quality, it offers an opportunity

to find something genuinely unique.

Alongside the carefully curated

selection of prêt-à-porter brands that are

exclusive to the store, Fashion Joint has

also set up its own label, Alina London,

to provide clients with bespoke one-off

pieces. Alina London is a couture label

for a modern consumer, offering fully

bespoke designs that are handcrafted in

London from the finest Italian fabrics,

ready to wear in just three to five business

days. It also recently debuted an exclusive

collaboration with the celebrated French

leather house Jitrois; the Jitrois x Alina

London capsule collection is crafted from

the label’s famous second-skin stretch

leather, in a super-fresh palette of party-

ready brights.

Imbued with an atmosphere of luxury

and celebration, Fashion Joint is a

destination in itself: a universe of fashion

and art inspired by international locales

from Miami to the French Riviera.

Indeed, celebratory luxury is the perfect

description of the store’s own approach,

where one can find pieces that will take

you anywhere in the world. It’s your ticket

to elegance, impact and – of course – a

damn good time... n

Fashion Joint, 305 Brompton Road, London

SW3 2DY. For information on Alina

London, call 020 7052 9360 or visit

Fashionjoint.com

Queenie

dress, £1,050

A universe of

fashion and

art inspired by

locales from

Miami to the

French Riviera,

imbued with

an atmosphere

of luxury and

celebration

Reyna silk

dress, £935

Mermaid

sequined

dress, £925

Regina

dress, £725

Queenie

sequined

dress, £1,050

09-19Alina.indd 187 28/06/2019 13:36