VOGUE PARTNERSHIP
London’s newest exclusive
boutique, Fashion Joint has
touched down in the capital to
offer a range of one-off pieces
with truly international flair
OUT OF
THIS WORLD
IN AN AGE of ever faster fashion,
where we see so much and travel so far,
the appeal of a strong and original point
of view has never been more powerful. So
London’s newest exclusive boutique,
Fashion Joint, could not have arrived at a
better time. Catering to a global city and
an international crowd with a taste for
handcrafted quality, it offers an opportunity
to find something genuinely unique.
Alongside the carefully curated
selection of prêt-à-porter brands that are
exclusive to the store, Fashion Joint has
also set up its own label, Alina London,
to provide clients with bespoke one-off
pieces. Alina London is a couture label
for a modern consumer, offering fully
bespoke designs that are handcrafted in
London from the finest Italian fabrics,
ready to wear in just three to five business
days. It also recently debuted an exclusive
collaboration with the celebrated French
leather house Jitrois; the Jitrois x Alina
London capsule collection is crafted from
the label’s famous second-skin stretch
leather, in a super-fresh palette of party-
ready brights.
Imbued with an atmosphere of luxury
and celebration, Fashion Joint is a
destination in itself: a universe of fashion
and art inspired by international locales
from Miami to the French Riviera.
Indeed, celebratory luxury is the perfect
description of the store’s own approach,
where one can find pieces that will take
you anywhere in the world. It’s your ticket
to elegance, impact and – of course – a
damn good time... n
Fashion Joint, 305 Brompton Road, London
SW3 2DY. For information on Alina
London, call 020 7052 9360 or visit
Fashionjoint.com
Queenie
dress, £1,050
A universe of
fashion and
art inspired by
locales from
Miami to the
French Riviera,
imbued with
an atmosphere
of luxury and
celebration
Reyna silk
dress, £935
Mermaid
sequined
dress, £925
Regina
dress, £725
Queenie
sequined
dress, £1,050
09-19Alina.indd 187 28/06/2019 13:36