British Vogue - 09.2019

VOGUE PARTNERSHIP

Offering the best

in French design,

gastronomy, culture

and wellbeing,

Sofitel is bringing a

new sense of joie de

vivre to the London

luxury landscape

THERE ARE FEW areas of luxury

that haven’t been influenced by the

French – that is, if they weren’t invented

by them in the first place. From fashion

to fine dining, at the heart of the French

art de vivre there is a careful balance of

indulgence and refinement. It is this

culture that Sofitel Hotels & Resorts

celebrate, and have long exported to the

world. The original French luxury hotel

brand promotes its “live the French way”

philosophy in locations from Paris to

Shanghai, offering considered chic

combined with a flair for good living.

Sofitel’s London flagship is housed in

a sumptuous neoclassical building at the

heart of one of the city’s most refined

areas, St James’s. In true style français,

gastronomy is key: alongside the bars

where you can enjoy afternoon goûter or

an evening apéritif, Sofitel St James is

also home to chef Anthony Demetre’s

newly relocated restaurant, Wild Honey.

The revered menu adroitly embodies

Sofitel’s own philosophy, serving a

combination of classic French and

modern British cuisine in perfectly

elegant surroundings.

The hotel serves as the focal point for

a roster of French-inspired arts, culture

and wellbeing, with the same continental

touch and impeccable service that can

be found in all Sofitel hotels around the

globe. From halls lightly scented with

Essence de Sofitel, created by the master

perfumer Lucien Ferrero, to the chic

staff uniforms coming later this year

created by Parisian designer Léa Peckre,

Sofitel St James embodies an entente

cordiale of style where Gallic tradition

and modernity meet to welcome guests

with faultless hospitality.

So, as we launch into a new season,

it’s worth considering a chic classic

where past and present combine to

create something unforgettable. n

For more information, visit Sofitel.com

London luxury,

FRENCH POLISH

With chic surroundings

and luxurious hospitality,

Sofitel St James offers a

touch of French flair in

the heart of London

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