2019-09-04 The Hollywood Reporter

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Behind the Headlines


THE HOLLYWOOD REPORTER 11 SEPTEMBER 4, 2019


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Illustration by Dan Woodger

↑ Labor
Carteris’ Plan
The re-elected SAG-AFTRA
chief outlines her priorities p. 14
Film
Crazy Fight
What’s holding up the sequels
to Asians p. 16

$20.77 (+2%)
IMAX CORP. (IMAX)
The exhibitor of movies on
large screens says that, as of
Aug. 31, sales in China are
up 28 percent over the same
time frame a year earlier.

$102.56 (-1%)
BAIDU INC. (BIDU)
Investors worry that a U.S.
trade war with China will
hurt ad sales for the owner
of that country’s largest
search engine.

John Stankey
The WarnerMedia chief
becomes president and COO
of owner AT&T, setting him
up as a possible successor to
CEO Randall Stephenson.

Nancy Dubuc
The Vice Media CEO pre-
sides over another round of
layoffs as its news division
merges with cable channel
Viceland after HBO cancels
its daily show.

Lawrence O’Donnell
After floating that “Russian
oligarchs” co-signed a Trump
loan, the MSNBC host retracts
the story and apologizes on
air for “information that wasn’t
ready for reporting.”

Aug. 27-Sept. 3

E


arlier this year, Olivia
Wilde’s Booksmart, a
coming-of-age tale about
two high school seniors on the
verge of graduation, was poised
to become a breakout among
younger moviegoers. It lit up
social media after its pre-
miere at the SXSW festival and
boasted a 100 percent rating on
Rotten Tomatoes.
But veteran film executives were
stumped when the Annapurna
film flunked with a debut of
$8.7 million over Memorial
Day weekend on 2,505 screens,
foreshadowing a tough sum-
mer for counterprogramming
designed for younger and older
adults. Booksmart was steam-
rolled by Disney’s Aladdin on the
same weekend, with the CG/live-
action remake luring thousands
of Generation Z and millennials,
who feasted on the original 1992

animated film as youngsters
(whether in theaters or on DVD).
Those between 18 and 24 made up
37 percent of Aladdin’s opening-
weekend audience, while ages 25
to 34 made up 27 percent for a
combined 64 percent. Those same
stats for Booksmart were 36 percent
and 37 percent, respectively, and
Aladdin swept the weekend thanks
to its broad appeal.
This pattern — promising
adult-oriented releases under-
performing as Disney tentpoles
dominated — repeated itself

throughout the summer.
Meanwhile, a record number
of films — Avengers: Endgame,
Aladdin, Toy Story 4 and Spider-
Man: Far From Home (a l l f rom
Disney, save for Sony’s Spider-
Man, produced by Disney’s Marvel
Studios) — crossed $1 billion at
the May-to-August box office.
The dramatic disparity resulted
in domestic summer revenue
falling 2 percent behind last year,
worsening a year-over-year gap
of 6 percent. (Final global numbers
are not yet available for summer.)

Young people help a record number of films cross $1 billion globally, but the season ends 2 percent
behind last year amid an art house swoon and a ‘big gap right now between the haves and have-nots’
BY PAMELA MCCLINTOCK

A Millennial Silver Lining Amid


Bummer Summer Box Office


Summer-Over-Summer Decline
Domestic Revenue Attendance

$4.32B


$4.41B


472M


484M


Source: Comscore, May 2-Aug. 29, 2019 ↓2.1% DECREASE ↓3%


The season wasn’t able
to reverse the decline
at the 2019 domestic box
office, with yearly revenue
still down 6.4 percent
($7.8 billion). Globally, how-
ever, revenue is running
about even at $19 billion.

2019

2018

Taylor Swift
The pop star’s Lover earns
867,000 equivalent units in the
U.S. in its No. 1 Billboard 200
chart debut, the biggest week
for any album since her last
release in 2017.
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