116 ·^ COSMOPOLITAN
BEST FASHION INFLUENCERONYI MOSS @mossonyi
“You need to make sure your story forms a huge part of your
brand. That way you never lose sight of it. For me, my focus
has always been to create visually pleasing images. I feel
that I am able to see the beauty in the not so obvious places.
This is reflected in the work that I put out and the stories
I tell alongside it. By injecting your story into your brand,
you establish trust among your followers.”INNOVATION INFLUENCER
OF THE YEAR, IN
ASSOCIATION WITH
SHE’S MERCEDESROSANNA FALCONER
@rosannafalconer
“Your Instagram should reflect
your personality and passions.
We all have our idiosyncrasies,
so champion and showcase
yours. My feed is a bit of a
cornucopia: [photos of me]
on stage speaking to a fashion
pioneer one moment, and [of]
a peony tablescape the next,
but bright colours and optimism
unite the imagery. Hard graft is
key, and worth it. But be careful
to check yourself on your
interpretation of hard graft – it’s
easy to lose hours on Instagram
and excuse it as “inspiration”!
Finally: remember names, write
thank-you cards and praise your
peers. Good manners
never go unnoticed,
even online!”BEST HEALTH & WELLBEING
INFLUENCERSOPHIE BUTLER
@sophjbutler
“What do you actually want
to influence? We are so lucky
to have social media as it
opens doors and gives us
the opportunity to reach so
many people. And because
we have this great privilege,
it is paramount that you
think about what you want
to say. What do you actually
want to influence? People
[tend to] root for those who
are authentically passionate
about spreading a positive
message or [raising]
awareness. Not everyone
will agree with you – some
people may even actively
try to put you down – but
finding your voice and
echoing it to a great reach
of people is so much more
important in the long term.”