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Instagram can be a great tool for
finding trends and beauty tips, but
sometimes the excessive filters used
render looks unachievable, leaving our
self-esteem low and our bank balance
even lower. Teeth-whitening kits, for
example, promise Love Island-bright
teeth in a matter of minutes, but often
give less-than-impressive results.
“Kits sold online can contain any
type of chemical, as they’re largely
unregulated. There’s a chance of them
damaging tooth enamel irreversibly,”
warns Dr Richard Marques of
Devonshire Place Dental.
If you do buy a whitening kit, make
sure it’s from a reputable retailer. But
if you’re looking for an alternative
whitening solution that’s effective and
cares for your teeth, try Colgate Max
White Expert Anti-Stain toothpaste. It’s
designed for everyday use and contains
a professional whitening ingredient
to remove dark stains, so you can feel
free to enjoy that cup of coffee or
SMILE
LIKE
YOU
MEAN IT
A dental expert reveals
what it actually takes to
get that Colgate smile
glass of wine. Who would’ve
thought a toothpaste
would be your
favourite accessory
for 2019?
The promised
immediate success of
teeth-whitening kits
isn’t the only myth
about oral hygiene, though.
Worryingly, many of us also
believe it’s fine to skip the dentist
unless we have bolts of pain shooting
through our teeth – last year, more
than two million of us failed to make
an appointment.
“Cavities and gum disease can
progress silently until it’s too late,”
says Dr Marques. “So it’s vital to
get checked regularly for conditions
such as tooth decay and gum disease.”
Clear your diary, people – yourmouth will thank you for it.
So if you really want a
confident white smile,
it’s time to go back
to basics. Brush with
Colgate Max White
Expert Anti-Stain
toothpaste morning
and night, book regular
check-ups, use an eco straw
tosipthat
latte, and follow
a healthy, calcium-
rich diet. Your
teeth will be
glowing in
no time – no
filter required.
Get your confident
white smile with
Colgate Max White
Expert Anti Stain“To truly reveal
your confident
white smile, go
back to basics”
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