Billboard - 24.08.2019

(lily) #1

the beat


TWEEDY: ZORAN ORLIC

D


DURING A MUSIC CLASS IN HIS
freshman year of high school,
Whitney guitarist Max Kakacek
watched the 2002 documentary I Am
Trying to Break Your Heart: A Film
About Wilco, which chronicles the alt-
rockers during an especially pivotal
time in their storied career. “They
were trying to teach us some version
of a grass-roots way to make music
and not go the major-label route,” he
remembers. “That was ingrained in
me. That’s how I figured it out.”
Today, the 28-year-old Chicago
native is sharing this memory with
Whitney vocalist-drummer Julien
Ehrlich and Wilco frontman Jeff
Tweedy, who responds with a
stunned, “Oh wow.” Sitting in Wilco’s
Chicago warehouse/studio, The
Loft, Kakacek and Ehrlich are taking
a breather at home before going to
Europe to play a few festivals. On
Aug. 30, Whitney will release its
second album, Forever Turned Around,
on Secretly Canadian, pre-empting a
tour that will run through the end of
the year, capped by four Chicago dates
at the 900-capacity Thalia Hall.
Kakacek first met Tweedy in
2011, when his former band Smith
Westerns — in which Ehrlich, 27,
often played drums — opened a
week’s worth of shows for Wilco.
After Smith Westerns broke up,
Kakacek and Ehrlich formed
Whitney and released the acclaimed
debut Light Upon the Lake. They’ve
since racked up 110 million streams,
according to Nielsen Music, and have
performed at Chicago’s Lollapalooza
and Pitchfork Music Festival.
When Tweedy, 51, first heard
Whitney, he remembers feeling
excited to hear a new Chicago band,
especially one “making music that
was drawing on parts of my record
collection that I hadn’t heard a lot
of people exploring,” like Allen
Toussaint. The guitar riffs, which
provide a backbone for Ehrlich’s
steady drumming and soft falsetto
vocals, seemed immediately familiar.

“My idea of being in a band was


romanticized to be cool in a way that


we were perceived as separate.”


—Max Kakacek


Tweedy was born and raised
in Belleville, Ill., but has become
something of a musical mascot for
Chicago. “When people talk about
music here, they talk about you,” says
Ehrlich, who is from Portland, Ore.,
to Tweedy, who released his third
solo album, WARMER, in April. On
Oct. 4, Wilco’s 11th album, Ode to
Joy, will arrive on its own dBpm label.
Before both acts go back on tour,
they met up to talk about the reality
of streaming in rock music while
bonding over Leonard Cohen.

Max and Julien, you have
recently talked about
how touring informs your
recording process.
JEFF TWEEDY When you made the
last record and toured, did you wish
that you had been able to record that
version, the one you had after playing
the songs a bunch?
MAX KAKACEK We were playing
Chicago, basically the set of songs
that was the first album, for six or
eight months. So when we got into

the studio to record, it kind of was
the tour versions. For this album,
Julien and I isolated ourselves more
to write — just us two. Now we’re
figuring out the songs live. We
played our first show [with this new
material] at Pitchfork, and you can
feel them changing.
TWEEDY Your experience in Chicago
is different than mine — you’ve been
at the center of a more grass-roots
scene. A lot of [my son] Spencer’s
friends know a lot of your friends. It
wasn’t like that when I was growing
up, there were more lines in the sand.
KAKACEK I feel like I had that attitude

thing at once so they can actually
hear what you’ve done?
TWEEDY It’s important to do it a
different way each time. It’s not a
one-size-fits-all approach to putting
music out. Most people your age just
don’t have a real fear of streaming,
and a lot of people my age have seen
it cut into their paychecks. And I
always think that they’re kind of
short-sighted or blaming something
that’s technologically out of their
control. Technology has mostly
democratized the whole thing.
KAKACEK Sometimes it takes a
while to make a song that won’t
later sound like, “This is so 2019.”
Searching for timelessness is the
easiest way to put it.
TWEEDY I don’t really think about
it. I’m trying to make something
that’s exciting to me, based on how
I feel about music in the moment.
Of all those records we made,
only a handful of things sound
technologically dated — Summerteeth
sounds like early digital music to me.
EHRLICH How do you feel about
lyrics?
TWEEDY It’s probably wise to
consciously avoid time-stamping
your music with cultural references.
That’s one of the things I think is
going to be hilarious about hip-hop
in 30 years, how totally tied to the
technological world we live in it is.
It’s going to sound hilarious to talk
about tweeting. But maybe it’s not
all meant to last forever.

How does the idea of a “career
song” that defines an artist
influence your creative process?
KAKACEK There’s a famous quote
by Leonard Cohen when he talks
about “Suzanne” because he didn’t
get any of the rights to that song. He
unknowingly signed them away, and
he said something along the lines
of, “I got paid because I got to write
that song.”
TWEEDY I’ve always been
mesmerized by pop artists that
go at it like, “I’m trying to have a
hit,” whereas I’ve always looked at
that as a miracle if it happens.

There are a lot of pop hits now
where several songwriters
are credited.
TWEEDY Which is really
interesting, because music isn’t
that fucking complicated.
EHRLICH It seems wrong. It’s not
wrong, but... maybe we’re just scared.
TWEEDY Scared of what you could
unleash.

when I was younger. My idea of being
in a band was romanticized to be cool
in a way that we were perceived as
separate from other people.
TWEEDY Or more empowered than
other people.
KAKACEK Yeah, and I realized that’s
a terrible way to operate.
TWEEDY It’s much more empowering
to be part of a supportive network
and community.
JULIEN EHRLICH That’s what’s
happening here now.

Within the music scene here, the
independent community seems
to be thriving.
TWEEDY Chicago has had a really
strong independent music scene for
a long, long time. There are still a
number of independent labels — for
indie rock especially, like Drag City,
and there was Touch and Go. And
now, I think the Chicago hip-hop
world has pioneered [its own] type
of independence.
KAKACEK The biggest difference
that I see is not needing a label

anymore. It doesn’t even matter if it’s
an independent label — the artist is
the label. It’s definitely an effect of the
streaming era. You don’t need a ton of
money to be able to produce records.
You can just put it on the Internet.

What do you consider about
streaming when you decide
how to release music?
KAKACEK When we first started
releasing music in Smith Westerns,
there were always track reviews:
You put out music and get criticism
back, and how much you value that
criticism is up to you. But now, when
you release music and it gets added to
a playlist, that’s the review. There are
no words spoken about it. Someone
just hits the “Add” sign and decides.
TWEEDY It’s the algorithm, man.
EHRLICH I remember one of the
producers we were working with
on this record started talking about
streaming in the studio, and I just
left the room. It’s a vibe killer, for
sure. But it’s a reality.
KAKACEK What’s your take on the
whole single rollout strategy? Is it
better to give everyone the whole

Twe e d y in W il c o ’s s t u d i o,
The Loft, in 2011.
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