400 SEPTEMBER 2019 VOGUE.COM
The celebrity-designed fashion label
of yore is no longer. If Superstar X’s
line once populated department stores
with low-fashion interpretations of
their actual wardrobe, today they’re
influencing the entire industry—to
the delight of fans and nonfans alike.
Consider Mary-Kate and Ashley Olsen’s
The Row, whose haute sportswear is worshipped by those with sky-highbrow sensibilities. Or the
leveraging of the drop by Kanye West (whose Yeezys are eternal instant sellouts) or Beyoncé (the
world awaits her partnership with Adidas). Kylie Jenner, meanwhile, has become our youngest
self-made billionaire thanks to a cosmetics line growing at lightning speed. It’s a crop of superstars
that has serious fashion designers thinking: Celebrities, they’re just like us!—lilah ramzi
FIRST-NAME
TERMS
SAY MY NAME, SAY MY NAME
CELEBRITIES, YES, BUT ALSO
CREATIVE AND CREDIBLE.
CLOCKWISE FROM LEFT: MARY-KATE
AND ASHLEY OLSEN OF THE ROW,
KYLIE JENNER, BEYONCÉ, AND
KANYE WEST’S YEEZY.
THE UNITED STATES OF FASHION
BEYONCE
́
KYLIE
JENNER
KANYE WEST
MARY-KATE AND
ASHLEY OLSEN
OLSENS: BRUCE WEBER,
VOGUE,
2011. JENNER: HARLEY WEIR,
VOGUE,
2016. BEYONCE: TYLER MITCHELL,
VOGUE,
2018. YEEZY: DRIELY S.
