The Hollywood Reporter - 21.08.2019

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THE HOLLYWOOD REPORTER 15 AUGUST 21, 2019


MAYER: COURTESY OF DISNEY. LIU: PASCAL LE SEGRETAIN/GETTY IMAGES. HALPERIN: BRENT N. CLARKE/FILMMAGIC. RAPPER: JASON LAVERIS/FI


LMMAGIC. WACHOWSKI: GREGG DEGUIRE/WIREIMAGE. BLANCHETT: NICHOLAS HUNT/GETTY IMAGES.


Illustration by Bartosz Kosowski

↑ Film
Disney Dilemma
Mulan movie in crosshairs of
Hong Kong protesters p. 16
Tech
Sony’s Web
Why the studio bought the
Spider-Man game maker p. 22

$210.35 (+5%)
APPLE (AAPL)
The new-media giant will
reportedly roll out its Apple
TV+ streaming service before
November and offer free
trials as it builds its library.

$1.55 (-18%)
COMSCORE (SCOR)
The audit committee chair
resigns from the audience-
measurement firm, following
departures of the COO
and chief product officer.

acquisitions of Pixar, Marvel,
Lucasfilm and most of Rupert
Murdoch’s Fox assets, not to men-
tion that shares of Disney have
risen 490 percent, compared
with 135 percent for the S&P 500,
during his reign. But Iger him-
self filled the shoes of Michael
Eisner, who, in two decades as
CEO helped Disney shares surge
2,300 percent, also more than
three times the S&P 500’s gain.
“Iger is a giant who has only
grown in stature with the Fox
deal and all-in strategic shift to
streaming,” says analyst Steven
Birenberg, founder of Northlake
Capital Management. “How
well Disney+ is doing next year
... will have an impact.” Many
industry insiders see the race to
replace Iger as still a wide-open
competition. “There is no one
who obviously comes to mind as
a successor,” notes Birenberg.
“Iger will be difficult to replace,”
adds Ben Weiss, chief investment
officer of 8th & Jackson Capital
Management. “He had vision and
wasn’t afraid to bet big” and has

O


n Aug. 23, thousands of
Disney’s most faithful
fans will trek to D23 Expo
in Anaheim, where they’ll be
treated to sneak peeks of the new
live-action Lady and the Tramp
as well as Star Wars series The
Mandalorian and a High School
Musical reboot, all of which are
headed for Disney+, the stream-
ing service set to launch Nov. 12.
They’ll also hear from CEO Bob
Iger, and, unknowingly, they
might be given a shot at mingling
with Iger’s eventual successor.
Some observers now believe
the inside track may belong to
Kevin Mayer, chairman of direct-
to-consumer and international
who is expected to appear at the
convention to showcase Disney+.
That Iger has called the upcoming
streamer the “most important
product” to launch since he
became CEO in 2005 speaks vol-
umes about the stakes for Mayer,
57, and how the performance
of Disney+ could influence who
takes over when Iger retires at the
end of 2021. With global content

As the Disney CEO goes all in on streaming, insiders say direct-to-consumer chief
Kevin Mayer is ‘poised’ for a boost — that is, as long as Disney+ becomes a hit
BY PAUL BOND
and advertising sales in his pur-
view, “Kevin is controlling well
over 50 percent of the company’s
revenue,” notes Neal Lenarsky of
STI Management, an executive
search firm for media. “Running
the direct-to-consumer puts him
right in the bull’s-eye of Disney’s
strategic future.”
But Disney has been down this
road before. Iger, 68, has changed
his mind multiple times about
retirement, citing big initiatives
he needs to see through before
leaving, the latest
being the partial
merger with 21st
Century Fox, which
closed March 20.
Not only might Iger
extend his run again, but the
succession bake-off also could
change dramatically, as it did
when former CFO-COO Thomas
Staggs — once positioned as the
primary contender — left the
company in 2016.
Certainly Iger will leave big
shoes to fill, given that his tenure
has included bold moves like the

Lana Wachowski
Warner Bros. greenlights
the filmmaker’s Matrix 4 with
Keanu Reeves reprising
his role in the $1.6 billion-
grossing franchise.

Chance the Rapper
The 26-year-old hip-hop artist
and hitmaker becomes the
first independent creator
to reach the 1 billion stream
milestone on SoundCloud.

Cate Blanchett
Her Where’d You Go,
Bernadette opens outside
the top 10 and with a splat-
tery 43 percent on Rotten
Tomatoes, a rare critical
and commercial miss for the
Oscar winner.

Mark Halperin
The Game Change author
nabs a book deal, but many
of the Democratic strategists
interviewed for it distance
themselves from the project
over earlier accusations of
sexual misconduct.

Iger’s Evolving Succession Race


Aug. 12-

Mayer
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