Good Housekeeping USA – September 2019

1947

Thor’s AutoMagic washer saves

space as a clothes washer

and a dishwasher. By the next

decade, it is gone.

1950

Tide products carry the GH Seal.

Today, nearly 70 years later, Tide

is still a GH Seal star and a top

performer in our tests.

1952

GH stops accepting cigarette ads due to their

harmful effects on health —12 years before the

U.S. Surgeon General issues a report on the

health hazards of smoking.

GH SEAL | CELEBRATING 110 YEARS

GH TOP-TESTED

HAIRCOLOR HEROES

These at-home haircolor and shade-preserving

products guarantee gorgeous results

COLOR-PROTECTING

SHAMPOO & CONDITIONER

The winner of the Lab’s test of

color-saving formulas, Tresemmé was

tops at preventing dye from fading.

LAB LOWDOWN Hair samples

showed the least color change

after 20 washes and 10 hours of

UV exposure in Lab evaluations.

TRESEMMÉ KERATIN SMOOTH

COLOR SHAMPOO AND CONDI-

TIONER, $5 EACH, DRUGSTORES

INSTANT ROOT TOUCH-UP

Brush the powder pigment in this

GH Seal star Clairol mirrored

compact onto strands to temporarily

hide regrowth (it washes out).

LAB LOWDOWN 83% of testers

said it blended naturally with their

color, and it scored high for feeling

light with no mess or staining.

GH SEAL STAR CLAIROL

ROOT TOUCH-UP CONCEALING

POWDER, $5, DRUGSTORES

HOME HAIRCOLOR KIT

A GH Beauty Breakthrough

Award winner and Seal star, Clairol’s

DIY dye changes the game with a

conditioning formula that’s gentler

and less chemical-scented.

LAB LOWDOWN In Lab analysis, 90%

of testers said it didn’t irritate and 79%

said it left hair soft while providing a

natural finish and good gray coverage.

GH SEAL STAR CLAIROL NICE ’N

EASY COLOR CARE, $8, DRUGSTORES

COLOR-BOOSTING GLOSS

Revive your natural or dyed shade

with this John Frieda tinted glaze,

which deposits a low level of pigment.

LAB LOWDOWN It topped the

Lab’s test for enhancing and extending

the life of testers’ color and leaving

healthy-looking shine.

JOHN FRIEDA COLOUR

REFRESHING GLOSS (IN SEVEN

SHADES), $13, DRUGSTORES

HAVE WET

WIPES

ON HAND.

Use the wipes to

sweep away any

dye splatters

as they happen so

they don’t have a

chance to set.

PUT A

(SHOWER)

CAP ON IT.

Place a disposable

shower cap over

your head while

the dye processes

to prevent it

from dripping.

GET EXTRA

GLOVES.

Have a spare pair

on hand to protect

your skin from

staining when you

rinse the color off,

in case your original

ones are too soiled

to use again.

Avoid H

2

O.

It’s rule number one for making color last. Despite the blame put on

shampoo, “water is actually the main culprit in color fading,” says

GH Beauty Lab Senior Chemist Sabina Wizemann. “Each time your

hair is soaked, with or without shampoo, dye molecules can leach

out.” And chlorine, salt and minerals found in H 2 O can cause hair’s

cuticle (outer layer) to lift, accelerating pigment loss, says Nikki Lee,

Garnier celeb colorist in L.A. Your best bets: Apply dry shampoo at

night to extend time between washes; attach a filter to your shower-

head to remove damaging elements; and shampoo at the end of

your shower to reduce water exposure. When swimming, avoid wet-

ting hair, or protect it with a swim cap or a coating of conditioner.

SHIELD FROM THE SUN.

“The sun works like bleach, breaking down not only

artificial color but also the melanin that gives natural hair its

pigment,” says James Corbett, Clairol color director in New York

City. So UV protection is just as important for your hair as for

your skin. Because there’s no such thing as sunscreen for hair, “cover

it up with a hat or a scarf when you’re exposed for a long period

of time, such as at the beach,” he recommends.

12 13 14

your tool kit

16

17

15

SWAP YOUR SHAMPOO.

No shampoo is totally color-safe, since all shampooing requires

wetting hair — and water itself strips dye, Wizemann says. “Though

sulfate-free shampoos are thought to slow down color loss, our

tests have found that they don’t always perform significantly better

than those with sulfates,” she notes. Extend your shade’s life with a

proven formula labeled for color-treated hair, like those below.

Look for terminology such as “color protect,” “color-preserving” or

“for color” on packaging.

GH

BEAUTY

LAB

44 GH^ SEPTEMBER 2019

19

52

:^ G

et

ty

Im

ag

es

.^