Mentors Magazine: Issue 3

(MENTORSMagazine) #1
86 | MENTORS MAGAZINE | EDITION 3

ple say the only Constant in life is Change.
How do you try to keep up with change?


Noah: I study guys who are smarter than
me. You know people like Gary Vayner-
chuk, who is a dear friend of mine, but he
is like the smartest entrepreneur that I
know. You know, people
like that and just try to...
you know they seem to be
really good at looking
around corners and seeing
what is next. So, you try to
do that. As you just said,
the only constant is
change. So, at the end of
the day, you have got to
just make sure that you are
focused on doing what you
can control. And you can-
not do everything, so just
try to focus on doing one
thing at a time and things
tend to take care of them-
selves.


Neil: What is your favourite book on en-
trepreneurialism, business, personal de-
velopment, leadership or motivation? Can
you tell us why you have chosen it?


Noah: Gosh there are so many, well the
one that sprung to mind is ‘Good to Great’
by Jim Collins. I got that book on my 40th
birthday, and that really changed my life, it
really, really helped me to realise that...
yeh right there, the first sentence, good is
the enemy of great. And I saw that, and I
am like, 'wow man I have been settling for
good.' And good is good, don't get me


wrong but what if we go for great?

And you know he talks about the
'Hedgehog Concept' and the 'BHAG' and all
those catch phrases that he got. I just think
that’s my favourite book. And a few years
ago, I had the opportunity and the privi-
lege to speak on the same
stage with Jim Collins, that
was really a dream come
true. So yeh I would say
good to great is my favour-
ite book on entrepreneuri-
alism.

Neil: Noah, what I would
like to do now is speculate
about the future a little bit
with you. What one thing
would you do with your
business if you knew you
could not fail?

Noah: I would like to go on
a tour of North America
and then a tour of the
world. I know that there are people out
there, millions and millions of people who
are starving for the information that I have,
and that I have been able to supply to the
folks online who have found me and have
heard of me and heard about me. And I
just want to transform more lives like I said
earlier, so I would love to do a tour.

That is something we are gearing up for.
Hopefully in the next 18 months, 18- 24
months, we will be doing at least a tour of
North America, and hopefully the world. I
have fans in all different countries, as I

I know that there are
people out there,
millions and millions of
people who are
starving for the
information that I
have, and that I have
been able to supply to
the folks online who
have found me and
have heard of me and
heard about me.
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