fyouarelivinginanupper-crust
metropolitan,thenowninga premium,luxurycar
froma globallyrenownedbrandlikeaudiisan
essentiallypainlessprospect.from the glittering,
glass-fronted showroom with its classy,
understatedinteriortothetop-of-the-lineservice
teamwhoputprofessionalismandefficiencyattheforefrontof
alltheirefforts.thebrandwithfourringshasworkedhardto
establishthisrobustnetworksinceit firstenteredindiabackin
2007 andtheseeffortshavereceivedglobalrecognitiontoo.
theaudiindiateamhasnabbeda podiumfinishasfirst
runners-upintheinternationalauditwincup,a competition
thatseesteamsfromaudi’simprintsallovertheworldgoing
head-to-headintechnologyandservicecategoriestoseewho
comesoutontop.thisvictoryisn’ta rarehappenstance either,
becauseaudiindiaclinchedfirstand
secondplacesinthetechnologyaspect
of thecup in the 2017 and 2018I
respectively.so,yes,a competent,capable,award-winningteam
looksafteryourcarsinindia’sbiggestcities.Butwhatofthe
smallercitiesbelowthetoptwotiersinindia?Whileluxury
car-ownersbothcurrentandprospectivefromthesetowns
typicallybemoanthelackofserviceinfrastructure,audi has
takena brand-newinitiativetoensurethatwhenit comesto
theircustomers,thisisnolongerthecase.
entitled“Workshopfirst”,thisinitiativeisallaboutraising
customerdelighttonewandimprovedlevels.underthe
Workshopfirststrategy,audiindiaisseekingtoensurethat
customersinnon-metro,upandcomingcitiesandtownsthat
opttobuyanaudivehicleevenfromthenearestbigcitywill
haveanofficial,dependableplacetoservicetheirvehicles.the
foremostcitytobenefitfromtheWorkshopfirstapproachis
vijayawada.thisindustrialtowninandhrapradeshislessthan
300 kilometresfromHyderabadandwhileit maynothavean
audi dealership yet, its service centre is already up and running
atfull steam.Feature | Audi Workshop First Initiative
36 car india^ August 2019 http://www.carindia.in