2019-09-02 Bloomberg Businessweek

(Martin Jones) #1

Ad Adamantium


MarvelComics
Practicallyindestructible,it’sbest
knownasthesteelalloybonded
toWolverine’sskeletonand
claws.Accordingtomarvel.com,
“Wolverine’smutanthealingfactor
allowedhimtosurvivetheprocess
andinduceda
molecularchange
in themetal,
transformingit
intoa whollynew
metal,named
AdamantiumBeta.”

Bo Bolognium
TheSimpsons
In “LisaGetsan‘A’” (1998),
bologniumappearsona
promotionalcopyoftheperiodic
tableprovidedtoSpringfield
ElementarybyOscarMayer.(Mrs.
Krabappel:“Nowwhocantellme
theatomicweightofbolognium?”
MartinPrince:“Ooh,delicious?”
Krabappel:“Correct.I wouldalso
accept‘snacktacular.’”)

Bm Bombastium
WaltDisney
In a 1957comic,UncleScrooge
forksovera chunkofhisfortune
fora piece“thesizeofa large
turnip,”accordingtoonesynopsis.

Nobodyknowswhatit does—
onlythatit mustremainfrozen.
“Terrifiedthathisacquisitionwill
meltbeforehecanmakea profit,”
thereviewcontinues,“Scrooge
dragsDonaldDuckandhisnephews
ona voyagetotheSouthPoleto
safeguardhisinvestment.”

Ct CobaltThoriumG


Dr.Strangelove
Cobaltandthoriumarereal
elements,butcombiningtheminto
oneis a Hollywoodcreation,with
the“G”possiblydistinguishingits
radioactiveisotope.In themovie,
theRussianambassadorsays,“If
youtake,say, 50 H-bombsin the
100-megaton
rangeand
jacketthem
withcobalt
thoriumG,
whenthey
areexploded,
theywill
producea
doomsday
shroud.”

Di Dilithium


StarTrek
Althoughit existsin realityastwo
bondedlithiumatoms,every
Trekkieknowsdilithiumis a rare
crystallinesubstancethathelps
powerwarp-drivepropulsion.

84


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You know vibranium from Black Panther, of course. But that’s not the only
element invented for pure entertainment value. We mined the depths
of the internet for this superlegit, 100% scientific analysis of the most
creative, not-at-all natural wonders. And if you want to argue
that some of these are compounds or alloys or whatever, put down
the jerktonium and go weave some mithril.

The Periodic Table of Totally


Awesome Elements


WOLVERINE, DR. STRANGELOVE, STAR TREK AND WONDER WOMAN: EVERETT IMAGES (4). PRICE DATA THROUGHOUT: U.S. GEOLOGICAL SURVEY, BLOOMBERG, U.S. DEPARTMENT OF DEFENSE, UNITED NATIONS, ADVANCED SPECIALTY GASES, AIRGAS, RACE PLACE, JACOBSEN SALT, LOS ALAMOS SCIENCE, UNITED NUCLEAR SCIENTIFIC EQUIPMENT & SUPPLIES, U.S. ENERGY INFORMATION ADMINISTRATION, “COSTS AND MANPOWER FOR THE BERKELEY 88-INCH CYLOTRON,” BY
RICHARD BURLEIGH; MOST RECENT PRICE AVAILABLE AS OF 8/21/19

Mi Mithril


TheLordofthe
Rings
Thelightweight,
silverymetalis
malleableenough
tobemadeinto
jewelryororc-
resistantarmor.

Un Unobtanium
Avatar
Themetallic,silver-graymineral,
foundonthemoonPandora,is a
superconductorworthasmuch
as$40millionperkilogram,
accordingtoAvatarWiki.Butit
predatesthemovieasa jokey
termfora theoreticalsubstance—
withperfectpropertiesforsome
use—thateitherdoesn’texistor
is impossibletomineforpolitical
ortechnologicalreasons.

Up Upsidaisium


RockyandHis
Friends
Theantigravitymetalis nativeto
a floatingmine(bequeathedto
Bullwinklebyanuncle),
andeveryonewants
it:theU.S.
government,as
wellasspiesBoris
andNatasha.

En Energon


Transformers
Accordingtotfwiki.net,energon
is the“preferredfuelofthe
Transformerrace.It takesmany
forms... butit is mostcommonly
usedbyTransformersin itsliquid
state,whichis storedin many
differentmediums,mostfamously
theenergoncube.”

Fi Feminum


WonderWoman
OntheTVshow,herBraceletsof
Submissionwereforgedofthe
metal,whichmade
it intothetitleof
twoepisodesthat
airedin November
1976:“TheFeminum
Mystique,”Parts 1
and2.

Jt Jerktonium


SpongeBob
SquarePants

A greensubstancethatturns
residentsof BikiniBottominto
jerkswheningested.“Infected
victimsdevelopbigblackeyebrows,
blackbagsaroundtheireyes,and
a massof blackstubblearound
theirmouths,”accordingto the
EncyclopediaSpongeBobia.
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