PC Magazine - 09.2019

Amazon squandered what was once its greatest

strength in beauty: being one of the few sources

where people outside of Korea could buy

K-beauty. Instead of partnering for American

exclusives or playing up its products, it ceded the

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The online beauty market is littered with failures.

Birchbox is struggling to get beyond the

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bought and subsumed into Walgreens, Eve.com is

long gone and its founder has moved on, and

Beautyjungle.com is grown over. Amazon is

unbeatable in retail, but when it comes to beauty,

its future looks untamed and uncertain.

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PC MAGAZINE DIGITAL EDITION I SUBSCRIBE (^) I SEPTEMBER 2019

Chandra Steele

Instead of

partnering for

American

exclusives or

playing up its

products, it

ceded the

market.