14 PUBLISHERS WEEKLY ■ SEPTEMBER 2, 2019News
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Webtoon has also partnered with veteran comics professionals, among them
Dean Haspiel, who has worked for Marvel, DC, and indie houses. Haspiel launched
Red Hook, a satirical superhero series that is now in its third online iteration, on
Webtoon in 2016. While Webtoon does not offer print editions, Haspiel has a deal
with Image Comics, which released a trade paperback collection of Red Hook:
New Brooklyn in 2018; the second volume, Red Hook: War Cry, will be published
in October 2019.
Haspiel (The Quitter, The Alcoholic, Billy Dogma, and other graphic novels)
described working with Webtoon as “creatively great.” He noted that he’s paid
an “acceptable” rate via the site and maintains ownership of his content.
“Everyone’s deal is different, but Webtoon has allowed me to be autonomous
and work on comics that I own.”
In conversations with Webtoon senior v-p of IP development Taylor Grant and
Webtoon’s head of content, David Lee, both described how Webtoon has turned
its focus toward revenue building, marketing support for its artists, and creating
media partnerships.
Grant, who is an author, director, screenwriter, and formerly worked as an
executive at Stan Lee Media, described his job as “developing Webtoon IP for
cross-platform productions into other mediums. We’re building alliances with
film, video, and TV companies.”
The Webtoon platform, Grant explained, is organized around two units: Webtoon
Canvas, which allows anyone to post their comics content for free and build a
readership, and Webtoon Originals, which features content identified by
Webtoon editors as high quality. Content uploaded to Canvas, Grant said, is
“monitored for decency standards, violence, and sex, but we don’t discriminate
about topics.” Currently, the site has more than 400,000 novice creators
uploading content to Canvas, as well as about 1,300 professionals, veteran
creators who have either been sought out and offered deals by Webtoon or new-
comers whose work has attracted a significant audience.
Professionals or creators selected to be published via Webtoon Originals, Grant
said, are offered in-house development support and marketing. He said that some
popular Webtoon artists can receive as much as $2,000 a month or more from ad
sharing, and even more in combined income from the Fast Pass program and
Webtoon’s bonus programs for popular creators.A group illustration of various Webtoon charactersYour story starts here.
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