2019 ADCOLOR AWARDS SPECIAL ADVERTISING SECTION
ALEXANDRA SIEGEL
SENIOR MANAGER,
EQUALITY CONTENT,
NARRATIVE AND MARKETING
SAAALEESFFFORRCEE\^ Reporting to Salesforce’s chief
equality officer, Siegel created her
current role and the first equality
marketing program. What does
that entail? She works to build
a movement around equality in
business through research, creative
content and inclusive storytelling.
She also served as global president
of Salesforce's Black Employee
Resource Group, BOLDforce.SHERICE TORRES
MARKETING DIRECTOR
GOOOOGGLEE\ An inspirational leader with nearly
25 years of experience, Torres
leads all social responsibility brand
programs at Google, including crisis
response, sustainability, Google.org
and Google’s education programs. She
previously spent nearly 15 years at
Nickelodeon in a variety of leadership
roles across consumer products,
strategic planning and digital.A7 AUGUST 26, 2019 |^ ADWEEK
Nominees
“LOVE HAS NO
LABELS—RISING”
CLIENT: THE AD COUNCIL
AGENCY: R/GA“ C H A N G I N G
THE GAME”
CLIENT: MICROSOFT
AGENCY: MCCANN NY“DREAM CRAZY”
CLIENT: NIKE
AGENCY: WIEDEN+KENNEDY“AN OPEN
MIND IS THE
BEST LOOK”
CLIENT: NORDSTROM
AGENCY: DROGA5“THE TRUTH
IS WORTH IT—
PERSEVERANCE”
CLIENT: THE NEW YORK TIMES
AGENCY: DROGA5CHANGE AGENT
VINCENT PIERSON
DIVERSITY CLIENT PARTNER
BBLOOOMMBERRG LPP\^ Pierson spent four years building
out Minor League Baseball’s
diversity initiative, where he
assessed diversity across teams
in 160 communities from Canada
to South Florida. That research
resulted in programs that
helped increase the number of
females and racial minorities in
front-office positions. He’s now
providing diversity consultation
to Bloomberg’s global data and
support businesses.AA D OF THE YEAR