Adweek - 26.08.2019

(Grace) #1
THE FRAMES
Charlie’s dorky
glasses were likely
inspired by those
of comedian Phil
Silvers, who starred
in a hugely popular
sitcom in the 1950s.

THE VOICE
Legendary voice
actor Danny Dark,
who also played
Superman, provided
Charlie with his
signature intonations.

THE FISH
Charlie’s stylish
lines were drawn by
artists at DePatie-
Freleng, the Burbank,
Calif., animation
studio that gave us
the Pink Panther.


Starkist


HOW A 58-YEAR-OLD
TALKING FISH NAMED
CHARLIE CONVINCED
AMERICANS TO EAT
CANNED TUNA.
BY ROBERT KLARA
Free download pdf