4
DETAILS ULTIMATE GUIDE
3
HIRING
A WEDDING
PLANNER?
A pro can save you
time, headaches, and
sometimes money
by using connec-
tions to negotiate
deals with vendors.
Geissler breaks
down the different
types and what they
do. Know that if
you plan on going
full-service, you need
to lock her down
before you start
making decisions.DAY-OF
COORDINATOR
You plan your ow n
wedding but hire
her one to two
months out to man-
age vendors, review
contracts, create a
wedding-day time-
line, and be there
during the event to
help set up and keep
things on schedule.
FEE: 2–7% of overall
budgetSEMI–FULL SERVICE,
A.K.A. DAY-OF-PLUS
PLANNERS
Services vary, but
these folks are day-
of coordinators with
a little extra: They
work with you in the
final months to offer
design consulta-
tions, create your
favors, or take over
communication
with a major vendor,
like the caterer.
FEE: 7–10%FULL-SERVICE
PLANNERS
They’re with you
from start to finish,
helping you draft
a budget, lining up
venue visits, recom-
mending vendors,
and coordinating just
about everything.
Some also double as
designers, handling
stationery, tabletop
decor, and the like.
FEE: 10 –15%SET A BUDGET
Now that you have your bottom line and
your guest count, you can begin breaking
down your budget. The columns on the far
right show how much the average U.S.
couple pays for typical wedding expenses,
based on a total budget of about $28,000.
Take it as a starting point, then adjust
according to your priorities and realistic
costs in your area, says Lauren Geissler,
of Downey Street Events in San Francisco.
To figure that out, talk to recently married
friends and check out our wedding-budget
tool at brides.com/ budgettool. Next, ask
vendors you’re interested in for detailed
pricing breakdowns based on your head
count. “Be prepared to spend most of your
budget on venue and catering, but no
more than 50 percent,” says planner Amy
Nichols. Otherwise, you’ll have a tough
time stretching the rest to cover music,
flowers, photography, et cetera.VENUE &
CATERING$12, 343
PHOTOGRAPHY &
VIDEOGRAPHY$3,378
BRIDAL ATTIRE &
BEAUTY$2,486
MUSIC
$1, 811WEDDING RINGS
$1,727FLOWERS
$1, 297TRANSPORTATION
$808DECOR
$777POST-WEDDING
BRUNCH$709
AFTER-PARTY
$661STATIONERY
$621WEDDING-PARTY
GIFTS$588
CAKE
$461FAVORS
$326GROOM’S TUXEDO
$314MARRIAGE LICENSE
$85PICK A VENUE
Your wedding date, your decor, your cater-
ing—they all depend on the space. To find
yours, consider meaningful locations (have
a favorite hotel or art museum?), turn to “The
Best Venues in America” in this issue, browse
online databases like Weddingwire.com,
and check out real weddings on Brides.com.
When you’re ready to tour reception sites,
never visit more than three a day, says plan-
ner Claire Bean, of Claire Bean Events, or
you’ll experience sensor y overload. A few
other things to keep in mind:1
If you’re having a religious ceremony,
first reser ve your house of worship. Many
have set ceremony times, which will dictate
when your reception can start.“Be prepared to spend
most of your budget
on the venue and
catering, but no more
than 50 percent.”
—AMY NICHOLS, AMY NICHOLS
SPECIAL EVENTSWhat the Average Couple Spends
320 F E B R U A R Y / M A R C H 2 0 1 6SHAYCOCHRANE.COM(continued on page 326 )