september 2019 177
FURNITUREFOCUS
Africa’srichheritageis whatunderpinsmanyofitsproducts’
narratives.JohanPienaarofPierreCronjeFineFurniture,a
CapeTown-baseddesignandmanufacturingfirmthatprides
itselfonitshand-crafted,solidwoodfurniture,believes:“It’s
usingdesignbytellinga storyofyourrootsandheritageand
combiningit witha cleanandfreshapproachtowardsthe
future.I thinkit’simportanttoreflectwhoyouare,butit still
needstoberelatabletocurrentdesigntrends.”
Mostimportantly,hesays,anAfrica-inspiredpieceneeds
tobemadein Africa.“Thereis a rawnessandauthenticity
thatgetslostwhenmadebymass-producesuppliersusing
inferiormaterials.Onealsoneedstobeawareofwhich
timberis sustainableandshouldnotcontributetoemptying
naturalforests.Alltimberusedat PierreCronjeis certified
andsustainable.”Q
WiththankstoDitauinteriors,FabricBank,OKHA,PierreCronje
FineFurniture,TheCollectionStudio,TheUrbanative
andWeylandts
“Onealsoneedstobeawareofwhichtimberissustainableandshouldnotcontribute
toemptyingnaturalforests.”–JohanPienaar,PierreCronjeFineFurniture
Pierre Cronje Fine Furniture Pierre Cronje Fine Furniture
Pierre Cronje Fine Furniture