PHOTOILLUSTRATION BY TMR FINISHINGmix
in the
Viewersflockto free, ad-supported streaming
services as the market for subscription OTT
platforms gets saturated.THE ADS ARE
ALL RIGHT
Suddenly, it’s safe to sit through a few commercials again.
Free-to-use, ad-supported streaming services are commanding
attention right now, as new and forthcoming subscription OTT products
from Disney, WarnerMedia and Apple try to crowd into homes that
already pay plenty of monthly bills for video platforms.
In fact, late last year, even before the announcement of these new
entrants, research company Parks Associates declared the subscription
video on demand (SVOD) market “saturated,” thanks to Netflix, Amazon
Prime Video, Hulu, HBO Go and CBS All Access, to name just a few of the
established services.DIGITAL
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