2019-08-01 Essence

(Nancy Kaufman) #1
POWER PLAYERS

they all have strived to make bold
cultural statements in their work a pri-
ority. Tennis superstar Serena Williams
has competed in many matches
wearing Abloh’s signature brand, Off-
White, while Kanye West and Rihanna
have worn Rousteing’s resurrected
label, Hood By Air. Rous teing, who
became head designer of Balmain at
the tender age of 25, was determined
to bring a fresh perspective to one of
the largest French brands. In 2017, the
then 31-year-old told The New York
Times that his background growing
up adopted, which he cites as his
strength, had a lot to do with him
being so adamant about pushing
diversity in his work. “I think I’ve
always been scared to not be loved,”
he said, “so I think that’s why I’m
always looking for diversity and to
bring inclusion into the world.”
Claire Sulmers, founder of the
renowned blog Fashion Bomb Daily, is
another ambassador of inclusivity in
the industry. “Because fashion is fre-
quently dismissed as being superficial
and inconsequential, those at the top
haven’t seen the need for people of
color to be represented beautifully or
for Black faces to populate mastheads
and positions of power behind the
scenes,” she observes. Since 2006
Sulmers has made it her mission to
spotlight Black fashion in the U.S. and
abroad. And while she still experiences
issues with access in certain parts of
the industry, she remains determined
to create and live “the bomb life” with-
out limitations. “Websites like Fashion
Bomb Daily have been highlighting the
need for inclusion over all these years,
and the fashion world is finally seeing
how trendsetting people like Rihanna
and Virgil Abloh are, and giving them
access,” she says. “A revolution and a
cultural renaissance are happening,
and we are here for it.”
But this new wave of Black cre-
ativity in high-end fashion is far from
the first that our global culture has
seen. For decades, there have been
numerous Black designers, journal-

ists, creators, directors and stylists
who are more than worthy to be
mentioned alongside the names of
some of the most prominent brands.
Due to outright racism and a lack of
capital and access to power networks,
it’s been far more difficult for our
talents to shine.
Two years ago, Gucci was called
out for allegedly copying the signature
design of Dapper Dan’s 1984 jacket.
Many on social media claimed that
the incident demonstrated a wide-
spread disregard for Black creativity.
Representatives of the Italian luxury
brand met with the legendary Harlem

designer soon after, and he agreed to
collaborate with the company on its
2018 menswear line. For some, Gucci is
still “canceled,” but Dapper Dan’s will-
ingness to hear what its reps had to
say shows progress.
“All luxury brands should look at
Dapper Dan and Gucci as an example
of what to do and what not to do,”
Sulmers says. “But in the end it’s a
wonderful time to be a person of color
in the fashion industry.”

Chasity Cooper is a communications
strategist and journalist based in Chicago.

Paris Fashion
Week
Womenswear
Spring/
Summer 2019

OLIVIER


ROUSTEING
Balmain Creative Director

FR
OM

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