Her World Singapore – September 2019

element – if you build

a technology for one

company, you can

customise and modify

elements for another

fi rm. For instance, a

software developed

for body posture can

be used for both a big

security fi rm as well as a

physiotherapy clinic.

“The plan is that

when we build models

for large companies, and

we see an area that can

be recycled for a smaller

company, we’ll ask them

for permission to recycle

it for SMEs,” she says.

If they agree,

Neuralbay would then

off er the recycled AI

software to SMEs at an

aff ordable cost of $800

to $2,000.

However, Annabelle

is quick to add that she

does accept projects

with no recyclable

elements – if they off er

new things to learn. Or if

she just likes what they

have, as in the case of the

Ferrero Group. “I like

chocolate!” she giggles.

The next challenge,

she points out, is how to

give the AI software to

peoplewhoaren’tgood

withtechnology.

THE REAL

DEAL

With her mind ticking

all the time, one wonders

if she has time for sleep

and, perhaps, dating.

Annabelle chuckles.

“I’m single, lah,” she

declares. “I suppose

someone who’s

musically inclined

would click better with

me, someone genuine –

and he must be smarter

than I am!”

Lifestyle-wise,

Annabelle has been on

a ketogenic diet for two

years, and blogs about

it. She also attends wing

chun classes three times

a week, training under

an instructor who was

a disciple of Ip Ching,

youngest son of famed

martial artist Ip Man.

“I try to eat healthy

and stay fi t so I’m

physically and mentally

effi cient,” she says.

And effi cient she

is. Besides running

Neuralbay, designing

new technology and

contributing to charity,

Annabelle travels the

world to give tech talks.

On whether she’s

intimidated by the other,

much older speakers,

she says: “When I get

up there, I go straight to

the point. People usually

worry about how their

hair looks or what to

wear, but I’m always

worried about people

getting bored with what

I have to say for that one

hour!”

Asked how her

parents feel about her

achievements, she

laughs: “My parents

don’t praise me. My mum

went for one of my talks

and I asked her how I

fared. She said, ‘You

ah, okay lah. The other

speaker was good’.”

It’s easy to see why

people are taken by

Annabelle. Beneath

that intellect, she’s

fun, approachable,

compassionate, and

down to earth.

Her remarkable

ability to succinctly

spell out the stunning

labyrinth of AI to the

layman underlines her

in-depth understanding

of the subject and its

potential uses.

The #girlboss

continues: “Tech has

a very great impact –

there’s a lot of potential

to aff ect lives and

businesses. It’s the

reason Neuralbay

was created to make

technology accessible.”

1

THE SOUNDMAKER

by Rodrigo y Gabriela

2

RAFAKA’S SONG

by Tunnelvisions

3

SOL

by Alef

4

MOANIN’

by Art Blakey

5

SYMPHONY NO. 9

IN D MAJOR

by Gustav Mahler

ANNABELLE’S

PLAYLIST

The music buff shares her

top five tracks.

WHEN YOU RUN A START-UP,

IT’S EASY TO HAVE TUNNEL

VISION AND WORRY ABOUT

MONEY. BUT WHEN YOU DO

CHARITY WORK, IT HELPS TO

PUT LIFE IN PERSPECTIVE.

IT’S A TIMELY REMINDER OF

WHAT’S IMPORTANT.

• ANNABELLE, ON WHY SHE BALANCES
  BUSINESS ENTERPRISE WITH COMMUNITY WORK

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