MONDAY, SEPTEMBER 2, 2019 The Boston Globe A
©2019andTMJUULLabs,Inc.Allrightsreserved.
PaidforbyJUULLabs,Inc.Foradultsmokersonly.Paid AdvertisementStepping up
the fight against
underage vaping.
AtJUULLabs,wearetakingactiontocombatit.
Reducingunderagevapingwon’thappenovernight.Butwearecommittedtodoingourpart
bothbecauseit’stherightthingtodoandbecauseitisessentialtoachievingourtruegoalof
providing the world’s one billion smokers an alternative to cigarettes.
For more information about the steps JUUL Labs is taking to address
underage use, visit JUUL.com/YP.
Underage vaping is a serious problem.
In November 2018, we: Todayweare:
Deploying a retail age-
verification system stricter
than alcohol or cigarettes.
Expanding programs to
track sources of JUUL Devices
confiscated from minors.
Instituting a 3-Strikes-
and-You’re-Out policy for
non-compliant retailers.
Expanded our advocacy for raising the legal
ageofpurchaseforourproductsto21+.
Exitedtheretailmarketforour
non-tobacco, non-menthol-based flavors.
Enhanced age verification
on our website.
AndshutdownourFacebook
and Instagram accounts.