Japanese brand ASICS is widely
renowned for its work in activewear.
Whether it’s running, swimming,
mountain climbing, netball or
anything in between, its association
with sport is unbreakable – which
is why its inclusion in a piece about
fashion might come as a surprise.
ASICS’s black Quantum hastraining pedigree, with a GEL cushion
that makes it suitable for a range of
movements as well as social situations.
ASICS was one of the earliest makers of
athletic footwear designed to be worn
as streetwear, yet despite the design
tweaks, its product never sacri ces any
of its specialties.
is shoe present a more futuristicand dynamic aesthetic than ASICS
has released before, with a criss-crossed
embossing and a logo with a gradient
e ect. e letters found on the tongue
and heel are inspired by Japanese
calligraphy, and the symbols are a
reinterpretation of the word ‘in nity',
in a nod to the name of the model.
A trainer that nds itself rmlyin the sportswear category, but is also
spotted strutting the streets of London
Fashion Week is obviously doing
something right.
ASICS GEL–QUANTUM
360 5
£150, asics.com/gb