66 | WINE ENTHUSIAST | OCTOBER 2019
4O under 4O I 2019
Paul Brady, 37
New York Wine Brand Ambassador,
New York Wine & Grape Foundation • Penn Yan, NYSpreading a New York state of mind
Wine education is second nature to Brady, a well-connected ex- sommelier
that served stints at Temple Court, Terroir wine bar and Rouge Tomate. He
aids in the execution of the annual NY Drink NY tasting in New York City
and spearheads many excursions for sommeliers and buyers to learn about
New York wine regions like the Finger Lakes, Hudson Valley and Long Island.
Brady also travels abroad to spread the word of the state’s growing wine
industry. “There’s nothing more gratifying than blowing someone’s mind for
the fi rst time with our state’s wines,” he says.Sam Filler, 37
Executive Director, New York Wine & Grape Foundation
Penn Yan, NYThe emperor of Empire State wine
Since he took the organization’s reins in 2017, Filler has led a focused,
driven team that promotes New York wines, which the organization says
accounts for nearly $14 billion of economic impact for the state. Over-
seeing marketing, event, research and educational campaigns to position
New York’s seven major wine regions as premier cool-climate producers,
he’s rallied the foundation’s many members behind a common voice to
ensure that New York wines can be found, enjoyed and understood on the
worldwide stage.