DESIGN
FOR MOST OF ITS 116-YEAR
history, the allure of a
Harley-Davidson motorcycle
has been in the controlled
chaos of its internal combustion engine,
the primal rumble of its V-twin power-
plant, and the feeling you’d get from
catching a whiff of its exhaust. So it was
a big deal when Harley started building
a plug-in electric motorcycle. The
visual component of the project fell to
Ben McGinley, then a 23-year-old indus-
trial designer just out of the Milwaukee
Institute of Art & Design. “It was excit-
ing to experience, for sure, to show upA Cleaner
Hog