18 | The Grocer | 10 August 2019 Get the full story at thegrocer.co.uk
analysis the grocer 33
Ronan Hegarty
Asda maintains
winning streak
with fifth victory
I
t was a close run, but
Asda maintained its
recent dominance this
week to pick up its fifth consec-
utive Grocer 33 pricing victory.
Asda’s £68.62 total shaded
runner-up Morrisons by just
25p. The Walmart-owned
retailer offered the lowest price
for 24 lines with 11 exclusively
cheapest. These included the
Braeburn apples, the organic
cauliflower and garlic as well
as the Old El Paso fajita kit and
Soreen malt loaf.
At £68.87 Morrisons was sec-
ond, helped by 10 promotions
of which nine were money-off,
resulting in its basket being
£2.56 cheaper than last month
and 55p cheaper than last year.
It had the most offers this week
too: Asda and Tesco both had
seven, and Sainsbury’s and
Waitrose five each.
Morrisons offered the lowest
price for 16 products and was
exclusively cheapest for the fish
fingers, Rice Krispies Squares
and Tresemmé shampoo.
Average price Smirnoff Red Label Vodka, 700mlTesco Smirnoff Red Label Vodka, 700ml
Morrisons Smirnoff Red Label Vodka, 700ml
Waitrose Smirnoff Red Label Vodka, 700ml
Sainsbury’s Smirnoff Red Label Vodka, 700ml
Asda Smirnoff Red Label Vodka, 700ml
PRICE
£14.
CHANGE YOY
–46P
CHANGE YOY
–3.1%Average: £14.
YoY: –75p (–4.9%)
Weeks on offer: 32Average: £13.
Yo Y: –£1.32 (–8.8%)
Weeks on offer: 23Average: £13.
Yo Y: –10p (–0.7%)
Weeks on offer: 31Average: £14.
Yo Y: –47p (–3.2%)
Weeks on offer: 29Average: £13.
YoY: 36p (2.6%)
Weeks on offer: 28£15.Third-placed Sainsbury’s was
also competitive this week. At
£69.67 it was just £1.05 dearer
than Asda with a basket £1.
cheaper year on year, and
cheapest on 11 lines – though
only exclusively so for the own-
label rump steak.
Tesco offered the lowest price
for 10 lines and was exclu-
sively cheapest for the German
salami. However it came in
£9.02 more expensive than
Asda at £77.64.
Of its seven promotions, five
were multibuy deals. More
significantly, six of the products
on our list came off promotion
this week, making the total cost
of our shopping list £6.45 (9.1%)
more expensive at Tesco than
a month ago. It was only 0.4%
more expensive year on year.
Fifth placed Waitrose was
even further off the pace. At
£82.22 it was £13.60 more
expensive than Asda. Waitrose
only had the lowest price for
three products and was exclu-
sive for just one line – the
Boursin cheese.Asda was exclusively cheapest for the Old El Paso fajita kit this week
Price & Promo History
£12.00 £16.£12.£14.£15.£16.SEE PRICE HISTORY FOR ALL 33 ITEMS
Gold members can view current and historic price and
promo details for all 33 products, plus meta-analysis
of promo mechanics, cashback and cheapest products
at thegrocer.co.uk/stores/the-grocer-33/prices52 W/E 3 AUGUST 201952 W/E 3 AUGUST 201952 W/E 3 AUGUST 201952 W/E 3 AUGUST 201952 W/E 3 AUGUST 201952 W/E 3 AUGUST 2019The Grocer 33 was conducted in association with Edge by Ascential. Trusted
by major FMCG manufacturers and retailers, Edge by Ascential (formerly
Brand View) is the UK’s largest provider of real-time price and promotion
tracking and analysis. Learn more and sign up for a 14-day free evaluation at
http://www.ascentialedge.com. Tel: 0844 357 9970 Email: [email protected]£15.£12.£14.£12.£13.