The Grocer – 10 August 2019

buying & supplying fresh

38 | The Grocer | 10 August 2019 Get the full story at thegrocer.co.uk

Quorn launches wrap

and sandwich range

Kevin White
Quorn has teamed up
with Adelie Foods to
launch its  rst-ever
branded sandwich and
wrap range.
The licensing agree-
ment will see the food-
to-go manufacturer
launch four vegetarian
sandwiches (compris-
ing Vegetarian Chicken
& Stu ng, Vegetarian
Chicken & Salad,
Vegetarian Ploughman’s
and Vegetarian Ham
Salad variants) and two
wraps ( a Sweet Chilli
wrap and a Caesar wrap)
with an rsp from £3.29.
All six lines will hit
shelves from 19 August,
with an initial focus on
universities and educa-
tional establishments,
but Adelie and Quorn
stressed plans to grow

the range further , and to

expand availability into

the convenience chan-

nel and across the mults

“in the near future”, said

Adelie commercial direc-

tor David Guy.

“The meat-free cat-

egory is largely centred

around planning meals

at home,” added Quorn

business development

director Andy Smith.

But citing YouGov

research commissioned

by Quorn in 2018 – which

revealed 52% of UK con-

sumers were reducing

their meat intake – he

added there was a “big

demand for more meat

substitutes and vegetar-

ian options in the on-the-

go channel”.

A er the success of its

partnership with Greggs

on its vegan sausage roll

and a recent trial with

KFC, moving into sand-

wiches was the logi-

cal next step for Quorn,

Smith said.

The brand was

“undo-ubtedly a sign-

post brand for meat-

free”, added Adelie’s Guy,

and given the surge in

interest in plant-based

diets was an “obvious

partnership” for the

business.

“These products will

be instantly recognis-

able, and will drive sales

for the whole category.”

Adelie also announced

a rebrand of its Urban

Eat food-to-go range this

week, backed by new

products and a multi-

channel marketing push.

Kerry Foods has rev-

amped its Pure dairy-free

spreads brand and

expanded the range with

a new baking product.

Featuring colourful

‘bursts’ to showcase each

product’s hero ingredi-

ent , the new look helped

better re ect its “pure

and simple” dairy-free

credentials, Kerry said.

Meanwhile, the new

Perfect Baking vari-

ant boasted a higher fat

content to help bakers

“achieve results previ-

ously only possible from

dairy products”.

Pure has also launched a

Perfect Baking variant

Kerry Foods

revamps Pure

spreads range

Five variants will go on sale

in Sainsbury’s next week

Whitworths has

launched Gloriously

Grown, a range of all-nat-

ural fruit and nut snacks

that will go on sale in

Sainsbury’s next week as

part of the Future Brands

initiative.

The dried fruit, nut

and seed supplier said it

had sourced and trialled

more than 70 fruit and

nut mixes from Spain to

Southeast Asia for the

new brand.

Merchandised in

the dried fruit and

nut aisle, it comprises

140g bags in  ve vari-

ants: walnuts & sorbet

Whitworths unveils Gloriously

Grown fruit and nut snack range

raisins from California;

wrapped pili nuts from

the Philippines; wrapped

jumbo cashews from

Vietnam; a three-almond

blend from Spain; and a

mango, pineapple and

papaya mix from the

Philippines.

The snacks go on sale

in Sainsbury’s on 14

August (rsp: £3, lowered

to £2.50 on promotion). It

would inject innovation

to the dried fruit category

through a product o er-

ing “quality ingredients,

sourced and developed

in their most natu-

ral, unprocessed form”

said Whitworths senior

brand manager Esther

Laycock-Smith.

Sainsbury’s launched

its Future Brands initia-

tive, designed as an incu-

bator for new brands with

a focus on targeting mil-

lennials, in May 2018.

Tuna from the Senegal
fishery is sold in the UK

John West owner Thai
Union and canned
food giant Princes have
teamed up with  shing
bodies and WWF UK to
launch a pole and line
tuna  shery improve-
ment project o the coast
of Senegal.

Project launched to

improve  sheries

The scheme aims to

improve the practices

of 10 pole and line tuna

 shing vessels sailing

from Dakar, Senegal,

with the ultimate aim

of preparing the  shery

for Marine Stewardship

Council certi cation.

Fish caught in the  sh-

ery are widely sold in

the UK, largely through

supermarket own-label

canned tuna ranges.

The FIP will focus on

three key areas: ensuring

healthy  sh stocks; mini-

mal and mitigated impact

on ecosystems; and e ec-

tive management.

All six

sarnies

in the

new

range

will hit

shelves

on 19

August

MEATFREE BEACON

Quorn is a signpost brand when it comes to meat-free,

so these products will be instantly recognisable – David

Guy, commercial director, Adelie