Innovation & Tech Today – May 2019

(Rick Simeone) #1
As ride-hailing companies (Lyft and Uber)
head into the public market, more financial
details are being made public and the numbers
tell a cautionary story about what we can
expect from the coming world of autonomous
vehicles (AV). Both companies have held out
the hope for investors that eliminating the
driver would help their companies drive
toward profitability. But The Economist found
that research showed the cost per mile of
operating an autonomous vehicle-based ride-
hailing service is higher than a person driving
their own car.
One of the surprising costs that skews the
numbers for AV services could be said to be
sky high. Cloud computing companies like
Amazon Web Services are critical to making
AVs work. The data that the sensors, lidars,
radars, and cameras must analyze constantly
requires massive computing power and
storage. Intel’s former CEO Brian Krzanich
told journalists last year that eight hours of
driving in an AV would generate 30 terabytes
(that’s 3,000 gigabytes) of data. And, of course,
that’s exactly what AVs are supposed to do –
drive all day.

The data comes fast with cameras generating
20 to 40 mbps and radar adding 10 to 100
kbps. Lidar adds another 20 to 100 mbps. GPS
systems another 50 kbps. Ultrasonic
technology could add more. The number of
individual inputs will vary from vehicle to
vehicle, but as is being proved out in testing,
having more sensing technologies is better. In
fact, more sensors is critical to creating a
functioning, safe AV. Current versions of fully
autonomous cars have anywhere from 20 to 40
different kinds of sensors feeding data to the
cloud or other computer systems.
This is just from one car. If you’re a ride-
hailing service running a fleet of 100 cars
in a city, the cloud computing bill becomes
significant. For comparison, by one estimate,
Twitter’s 270 million users generate 100 GB
of data daily; a single AV will produce
3,000 times that.
There’s more. That data might seem to be
transitory, so that it could be dumped to make
room for new data being created. But that may
not be possible if it’s necessary to use it for the
vehicle to learn new things to improve its

driving. Or the data for an AV may need to be
stored as a record to protect the vehicle or its
supplier from potential legal actions in case of
failure or other issues in the field. Every byte of
data may not need to be stored, but given the
potential negative financial consequences, it’s a
good bet more will be preserved rather than
less. As it ramps up to launch its Cruise AVs,
GM said it is building computer systems to
store and process the AV data. It will use the
data to analyze how its vehicles are performing
and promote further development of its
technology. According to media reports, GM’s
two new data warehouses cost $288 million.

Computing costs are rarely mentioned in
stories about autonomous vehicles, which are
often presented as technological wonders, but
with little detail on this backend world. One
approach to mitigating what appear to be
exponentially growing costs is the drive to
monetize some of this data and create revenue
to offset those costs. That remains to be seen
and will likely only come after a company
spends money up front to capture, use, and
store that data. Q

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