n today’s world, it’s hard to get five
minutes of the consumer that is completely
undivided. You are competing not just with
different brands, but with cute dogs running to their
owners when they get home, with children throwing
tantrums,” says Rochelle Chhaya, Chief Operating
Officer (COO) at OMD APAC. “You’re competing
for the consumer to remember you; for share
of mind. The only way you can do that is to ensure
you know who that customer is and tell them
a compelling story.”
The media agency, part of Omnicom Media
Group (OMG), has excelled by taking on the
challenge of marketing its clients’ brands in an
increasingly digital age. Working with some of
the world’s largest companies operating in Asia,
its clients include McDonald’s, Nissan and Pepsi.
“OMD is a media agency – but to truly talk about
what we do, I would say we are marketing consult-
ants and partners. We work with clients on
the business objective they want to achieve,”
explains Chhaya, who joined the company in 2007.“I
OMD APAC uses data to provide
insights on customers and
markets for big name clients
such as McDonald’s and
Unilever. COO Rochelle
Chhaya tells us more108
AUGUST 2019OMD APAC