disruption.” EL AL also realised that one
of its main differentiators in the technology
space is the fact that it is the airline of
the ‘startup nation,’ being immersed in
one of the most vibrant tech and startup
ecosystems in the world. This gave birth
to its vision of becoming the smart airline
of the startup nation.
To achieve this vision, the company
defined a transformation plan centered
around the following questions:
- How will technology affect every
aspect of our airline operations? - How will EL AL infuse “digital
native” capabilities in its day to day life?- How do we make EL AL’s “IT
factory” a competitive differentiator? - IMPACT OF TECHNOLOGY AND
ROADMAP FOR THE ‘SMART AIRLINE’
EL AL started with defining a clear
roadmap on how technology as a
whole will transform the company.
“This is what our business should
look like in the future across all areas
of operation, from front to back –
anything from having leading digital
websites all the way through having
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