LET’S MOVE
THE WORLD,
TOGETHER
At SITA we’re co-innovating with customers to
give passengers greater control over their travel
experiences. Through increased self-service options
and more real-time information we’re ensuring
they’ll enjoy more seamless journeys through the
airport. Because when air travel is simple, it has
the power to move passengers emotionally as well
as physically.
sita.aero
EXECUTIVE PROFILEautomated back-end operations to
dynamic and smart routing and giving
our employees better smart digital
tools,” says Markovitch. Given the
importance of operational excellence
for airlines, a large part of the roadmap
addressed these areas. For example,
one of the areas where EL AL sees
huge potential for leveraging technology
to transform operations is the mainte-nance of its planes. As components to
planes are expensive, aircraft are
regularly maintained. Every few
months each plane is taken apart and
reassembled again to inspect all of its
components. To manage this, Marko-
vitch explains, EL AL has implemented
a system designed by Swiss Aviation
called AMOS, which digitised the
end-to-end maintenance process.Shahar Markovitch
Shahar Markovitch is Chief Digital and Information Officer of
EL AL Israel Airlines as of March 2018. Shahar joins El Al from
Bank Hapoalim, Israel’s largest bank, where he served as Chief
Digital Officer, responsible for digital strategy and roadmap,
customer experience, digital platforms, and all digital related
projects. As part of his role there, Shahar launched a number
of award winning digital products, including bit, Israel’s largest
p2p payment app. Previously he was a partner in McKinsey
& Company, focusing on digital, technology, and innovation,
and leading digital transformations for the world’s leading
organisations. Before McKinsey, Shahar held technology
and leadership positions in a number of Israeli high-tech
startups and Partner communication. Shahar holds
a Bachelor of Science degree with distinction in Computer
Science and Math from the Hebrew University in Jerusalem
and a Master in Business Administration from MIT in
Cambridge, USA with a 5.0/5.0 GPA. He was recognised
as Israel top 100 inf luential people in digital for 2017.145145145http://www.gigabitmagazine.com