EL AL is also extending this system to
create a fully paperless maintenance
process where all of the ground
technicians will use tablets for mainte-
nance activities.
Another example is end-to-end
management of finances and process
management. “We are working with
SAP to digitise, automate and create
the technology backbone for our entire
finance and procurement operations,
including some of our warehouse
management activities,” says Markovitch.
This allows agreater streamlining of
operations, saving time and money.
- INFUSING “DIGITAL NATIVE”
CAPABILITIES IN THE DAY TO DAY LIFE
OF THE AIRLINE
As part of the transformation, EL AL is
focusing on embedding “digital native”
capabilities that are a must have for
every company operating in the digital
age in the areas of customer experi-
ence, digital platforms, and data and
analytics. “We start with customer
experience, and how our plan fits with
the end to end customer journey,”
Markovitch explains. “It’s about how
we leverage methodologies like design
thinking to drive the actual value
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