Procter & Gamble boasts a massive
range of household name brands but
they can still operate autonomously
to meet specific business challenges.
“We also synergise our efforts,” adds
Tyan. “Strategies happen at global,
regional and local level – for the total
corporation as well as for the brand.
At a macro level we need to make sure
we pull in the same direction. As a group,
we share systems such as suppliers,
technologies and platforms, along
with centres of expertise like IT and
multimedia which flow across brands.”
Tyan believes the mindset of sharing
and reapplying is also key and, in
e-commerce, is something supported
through bi-annual Asian summits
to share learnings, applications and
use cases.
Change management is a constant
challenge for brands that want to excel
in the digital space. Tyan believes
it must be supported by top down
leadership from experts in their field.
“At a data focused organisation like
ours, digital transformation can only
happen if the strategy is clear for
everyone and leaders can assess and
quantify the added business valueCLICK TO WATCH: ‘WHAT IS GROWTH HACKING AND
HOW CAN YOU USE IT IN YOUR LIFE?’
19http://www.gigabitmagazine.com