Delivery Heros and others is another
way Taco Bar offers its customers the
convenience they desire. “This is
a strategically important area for us
to grow within the digital space,” says
Callebro, also detailing Taco Bar’s
partnership with Leeroy on a data-
driven, unified point of sale system.
“Leeroy is our point of sale partner
and we are evaluating them and others
regarding our app that we hope to
launch within six to 12 months.”
It is through the twin considerations
of physical and digital that Taco Bar
has succeeded in growing throughout
Sweden. Its ongoing digital transforma-
tion has set the company up to capture
the digital market without neglecting
its physical locations. Such has been
its success within the country that the
future holds expansion outside of its
borders. “We are constantly evaluating
new markets,” says Callebro. “It’s in our
long-term business plan to establish
Taco Bar outside of the country, so we
will continue to search for good
partners to expand.”
201http://www.gigabitmagazine.com