PERSONALISED EXPERIENCE,
PREDICTIVE RESULTSShow your customers you know them. Aimia’s SmartJourney®
methodology predicts, personalises and prioritises unique
customer journeys. It’s data-inspired strategy driving 1-to-1
connections, experiences and results. It’s the future of loyalty.
Create the personalised journey your customer wants.
—
Antoine Tyan,
Associate Director, Head of Data,
Digital Transformation and E-commerce
for Pampers APAC, Procter & Gambleof consumer behaviour and
ultimately meet their needs.
“We’re developing the ability
to identify and analyse very
targeted audiences that
have a high propensity
of engaging with or
buying our product.”
Achieving insights into
what drives consumer
behaviour has been
integral to the success of Procter &
Gamble’s brands for nearly 200 years.“It’s one thing to observe behaviours,
but you need to understand the deeper
consumer motives,” stresses Tyan,
who is also excited about the possibilities
for new forms of customer engagement
fueled by personalisation. “We’re going
beyond the value of a diaper, and really
starting to impact moms’ and babies’
lives and overall experience through-
out their journeys together.”
Alleviating the impact on the planet
is also a key goal for Pampers globally.
“At Procter & Gamble we
aspire to be a force
for good and a force
for growth. This was
always the case for
Pampers. We have
a history of being
socially responsible,
working with organisa-
tions like UNICEF to
eliminate neonatal
tetanus. We also work
on other areas where
we can make a big impact,
including driving gender
equality internally in the
workplace and externally
through our brand campaigns and“ Every three years your
entire base renews
so you need the right
strategies to lead
customers into the
Pampers brand and
retain them, all in
a very short window”272727http://www.gigabitmagazine.com