advocacy efforts with partners like
UN Women,” says Tyan. “We also want
to make a positive impact on the planet.
I’m really excited about something
Pampers is leading globally. We’re
piloting diaper recycling technology
in Europe where we’re collecting waste
in a city like Amsterdam, not only for
Pampers, but for all diapers and wipes.”
Across APAC, partners like AIMIA
(allied with Microsoft and AWS) are key
to growing the ecosystem to reach
out to customers and personalise their
experience with the brand. “As a loyalty
program specialist, they have been
a long-time partner of our rewards
program, the Pampers Club, in charge
of overall operations. The premise of
the club is to reward moms for their
loyalty by offering them points for
every purchase that they can redeem
for catalog gifts. In Japan they are
providing services from data manage-
ment and analytics, to campaign and
marketing automation,” confirms
Tyan. “Across media we have strong
partnerships with heavy hitters like
Google and Facebook, and select
partners based on their capabilities
in a given country. For example,
29http://www.gigabitmagazine.com