n recent times, one-size-fits-all hotels are
facing competition by locations that can
cater to a specific type of customer.
Ormond Group is a Malaysia-based hospitality
business which operates 13 hotels under its Tune
brand. With locations in Malaysia and the UK, its
business model has undergone a change in response
to an evolving market, taking it from a no-frills budget
hotel chain where most amenities were add-ons to
a more inclusive basic hotel model.
Accompanying this change in its existing properties,
the organisation is launching two new hotel brands
in the coming months: MoMo’s, a social hotel brand
featuring micro-rooms and fun communal spaces,
and Ormond Hotels – its flagship boutique brand for
the contemporary traveler looking for simplified
luxury. Following the debut of both brands at the end
of 2019, The Ormond Hotel will open in Dublin in 2021
while a MoMo’s and Ormond will open on a dual
brand site on Flinders Street in Melbourne in 2022.
Julian Wong, Chief Technology Officer for Ormond
Group, has overseen the digital transformationI
Ormond Group’s CTO Julian
Wong guides us through the
technological solutions being
implemented in the group’s
hotels and the benefits that
guests are enjoying90
AUGUST 2019ORMOND GROUP