SABRE HOSPITALITY SOLUTIONS:
TECHNOLOGY FUELS EVERYTHING WE DO
Ormond Group’s comprehensive digital transfor-
mation required the expertise and technology
from established solution providers and chose
to leverage on Sabre Hospitality Solutions’
industry-leading SynXis platform to propel their
brand into the future. Built with evolution in
mind, the platform generates a comprehensive
overview of the traveler, allowing hoteliers to
create a more personalized experience, and
enabling revenue optimization at every touch-
point during the guest’s journey. This was
exactly what Ormond Group was looking for,
making their partnership with Sabre a natural fit.
EMPOWERED BY
INNOVATION
Migrating towards cloud technology was central
to Ormond Group’s strategy, and Sabre’s inno-
vative SynXis Central reservation systems (CRS)
provides Ormond Group a single source of
cloud-based solutions to put their unique
distribution strategy into action. Reaching the
broadest points of distribution in the industry,
the versatile and scalable CRS now provides
Ormond Group with the capability to drive
higher direct bookings with SynXis Booking
Engine and MetaConnect.
A sound technology transformation also re-
quires an optimal distribution strategy. Im-
pressed with Sabre’s unparalleled connectivity
with online travel agencies (OTAs), linking them
to over 450 online channels across the globe,
SynXis provides Ormond Group with a robust
and reliable solution to support their operations,
and ensure their rooms are available to the
world’s leading OTAs. With SynXis CRS, Ormond
group is also able to manage rates, inventories
and descriptions on the Sabre’s Global Distribu-
tion System (GDS), enabling them to sell rooms
to travel agencies worldwide.ONE PLATFORM“Sabre’s SynXis platform is the technology
partner hoteliers rely on to optimize distribution
and deliver millions of personalized experiences
that maximize revenue with one hospitality plat-
form,” said Frank Trampert, Managing Director
& Chief Commercial Officer, Sabre Hospitality
Solutions, APAC. “To this end, SynXis seamlessly
connects with 120 property management sys-
tems as well as revenue, content and customer
relationship systems. Because of this, data can
be shared easily and simply, taking advantage of
synergies and reducing costs,” he added.
PROVEN RECORD
Serving more than 40,000 hotels, resorts and
chains across 174 countries, Sabre Hospitality
has pedigree in the hospitality industry. Having
facilitated over 130m total annual bookings,
driving room revenue of $25.2bn, Sabre Hospi-
tality is trusted by Ormond Group and firms
large and small to maximize value and optimize
the process of hospitality distribution.
Sabre Hospitality’s SynXis is the platform of
choice for hospitality properties undergoing
a digital transformation. “We partnered with
Sabre Hospitality Solutions for their leading
SynXis platform,” said Julian Wong, CTO of
Ormond Group. “This forms the core of our hotel
systems, working hand in hand with PMS and
CRM to drive our business strategy – increasing
direct bookings, enabling personalization,
streamlining our operations and providing
a superior guest experience.”FRANK TRAMPERT
Managing Director
& Chief Commercial Officer
Sabre Hospitality Solutions