DAMAN^AUGUST/SEPTEMBER2019160
BRAND STORYCOMBINATION
A DARING
SWATCH IS PROUD
TO ANNOUNCE A
COLLABORATION
WITH A BATHING
APE THROUGH THE
RELEASE OF SIX
LIMITED WATCHESBest of Both Worlds
Tokyo became an international hub for a day.
That day, more than 300 distinguished guests
from all around the world were welcomed by
Swatch’s Vice President and COO, Gonzales de
Cevallos, who explained the beginning of the
collaboration.
“We started our collaboration 12 months
ago and both our creative teams really had fun
working together. The challenge was to transmit
the DNA of both brands into the collection.
In the end, we combined the quality Swiss
watchmaking of Swatch with the Japanese urbanW
orld-renowned watch brand Swatch
held a launch event in Tokyo earlier
this year, in order to celebrate
the launch of its new collection as part of a
collaboration with A Bathing Ape for the first
time. Founded in 1993, A Bathing Ape—known
as BAPE—is commonly credited as one of the
first-ever true streetwear brands and a pioneering
label in street culture. Now, both of them show
their love for a globalized community with the
launch of six limited-edition watches dedicated
to their favorite (mega)-cities: Bern, London,
New York City, Paris, Tokyo and World edition.