B4| Monday, August 19, 2019 THE WALL STREET JOURNAL.
TECHNOLOGY WSJ.com/Tech
companies that own the intel-
lectual property, he said.
Patent lawyer Jim Hinton
said foreign companies own
about 70% of the roughly 1,600
AI and machine-learning pat-
ents filed by Canadians at the
U.S. Patent and Trademark Of-
fice since 2015.
Those concerns haven’t
stopped Canada’s top officials
from inviting big U.S. compa-
nies north. Last year, Justin
Trudeau became the first Ca-
nadian prime minister to visit
San Francisco in more than 70
years. During his visit, Sales-
force.com Inc. said it would
invest $2 billion in Canada
over the next five years. It
isn’t clear how much of that
sum Salesforce has invested
Electronic Arts this month launched a new edition of Madden NFL.
MARK RALSTON/AGENCE FRANCE-PRESSE/GETTY IMAGES
self vigorously.
“This has been an ongoing
issue between the companies
and nothing new has arisen,
except that Delta has chosen
to litigate this matter,” he said
in an email through a spokes-
man. They declined to address
specific allegations. Delta and
a lawyer representing it de-
clined to comment.
The airline disclosed the in-
cident last year and said
credit-card details and other
personal information from up
to 825,000 customers were ex-
posed.
Delta is seeking reimburse-
ment from [24]7 for all costs
related to the breach, totaling
millions of dollars, according
to the suit. The airline hasn’t
disclosed expenses from the
incident in its financial filings.
Privately held [24]7,
founded in 2000 and based in
San Jose, Calif., uses artificial
intelligence to create cus-
tomer-assistance products
such as chatbots, consumer-
analytics programs and digital
advertising services, according
to its website.
The bot on Delta’s website
allowed customers to get in-
formation about purchasing
tickets, changing itineraries
and other requests, the law-
suit said. Hackers accessed
[24]7’s systems and modified
source code, letting them
scrape Delta customers’ per-
sonal data and payment-card
details from the airline’s web-
site, according to the suit.
The airline accuses 24[7] of
failing to implement basic se-
curity controls such as requir-
ing multifactor authentication
for employees accessing
source code and forbidding
staff members from using the
same login credentials, ac-
cording to the complaint.
Hackers modified the chatbot’s
source code using compro-
mised credentials, then moni-
tored activity on Delta’s web-
site and captured data that
visitors entered there.
The breach wouldn’t have
happened if [24]7 had imple-
mented “even basic access re-
strictions,” the lawsuit said.
Companies’ relationships
with technology providers can
come under scrutiny after a
data breach. As Capital One
Financial Corp. announced a
breach in late July, it specified
the problem wasn’t caused by
any security flaw in the cloud
technology it uses. The bank
has moved significant bank
operations to Amazon.com
Inc.’s cloud services over the
past several years.
Some contracts state that
technology suppliers must im-
plement strong cybersecurity
measures and have unlimited
liability for breaches, said
Ieuan Jolly, co-chairman of the
privacy, security and data in-
novations practice at law firm
Loeb&LoebLLP.
Delta Air Lines Inc. is su-
ing an artificial-intelligence
company that powered a chat-
bot on the carrier’s website,
accusing it of lax cybersecu-
rity that caused a 2017 data
breach. The unusual lawsuit
highlights the sensitive rela-
tions between companies that
have been hacked and their
business partners.
Companies rarely sue tech-
nology providers over data
breaches because their con-
tracts generally specify the
level of third-party suppliers’
liability and because the two
partner firms typically end up
settling out of court, cyberse-
curity lawyers said.
Delta’s lawsuit, filed last
week in the U.S. District Court
for the Southern District of
New York, alleges that chatbot
provider [24]7.ai Inc. lacked
basic cybersecurity safeguards
while running the AI-powered
service on Delta’s website in
2017 and 2018. The suit also
says [24]7 waited more than
five months to inform the air-
line of the breach instead of
telling it immediately, and did
so using LinkedIn instead of
official channels—potentially
violating the companies’ con-
tract.
William Bose, [24]7’s senior
vice president and acting gen-
eral counsel, said the chatbot
company intends to defend it-
BYCATHERINESTUPP
Delta Sues Chatbot Partner
Over Hacking of Fliers’ Data
A Cheap Pay Scale
Helps City’s Profile
Toronto, North America’s
fourth-largest city, is cheaper
than several large U.S. cities:
Its computer engineers and
programmers earn salaries that
are on average $71,000 a year
lower than their counterparts
in San Francisco, according to
recruiting platform Hired Inc.
By hiring in Toronto, com-
panies can get around the
Trump administration’s tough
immigration rules that have
made it more difficult to hire
foreign workers in the U.S.
Toronto is also benefiting
from Canada’s fast-track visa
program and a universal
health-care system that lowers
companies’ costs of providing
employee benefits.
Those attributes helped
propel the city to the final
round of Amazon.com Inc.’s
search for a second headquar-
ters, the only non-U.S. city to
make the cut. Though Toronto
lost the bid, Amazon still
opened a 113,000-square-foot
office in the downtown core in
December and said it would
hire 600 new employees.
The links between San
Francisco and Toronto have
grown so tight that airlines
added 139 flights between the
cities in the past two years,
according to travel data pro-
vider OAG.
games in the U.S. each year, ac-
cording to NPD, ranking No. 4
in 2018. “NBA 2K19” finished
the year at No. 3. The FIFA
game and Sony Corp.’s “MLB:
The Show” didn’t make the top
10 but are strong sellers, said
NPD analyst Mat Piscatella.
Sports games are a key part
of videogame makers’ portfo-
lios. EA’s sports portfolio alone
generates roughly $3 billion in
annual revenue, or about 60%
of the company’s total, accord-
ing to an estimate from invest-
ment-research firm Bernstein.
Take-Two’s sports games are
ontracktomakeuparound
38% of total revenue in the cur-
rent fiscal year, Bernstein said.
Industry analysts credited
the long-term success of sports
simulators largely to advances
in technology that have given
publishers the ability to update
their games after release to re-
flect athletes’ real-world per-
formance. That has made the
games more engaging for lon-
ger stretches of time, they said,
and thus more lucrative.
The trend of frequently up-
dating sports games is rooted
in the development and popu-
larity of consoles including Mi-
crosoft Corp.’s Xbox One and
Sony’s PlayStation 4, which
connect to the internet. As
more people play games online,
developers have poured more
time and money into creating
content for games with well-
defined fan bases, as opposed
to taking chances on entirely
new properties.
Electronic Arts Inc. kicked
off the videogame industry’s
annual sports season with a
strong start for Madden NFL,
showing the resilience of de-
cades-old franchises as techno-
logical strides enable game de-
velopers to engage players
with new modes and online
competitions.
The latest installment,
“Madden NFL 20,” was the
best-selling game in the four
weeks that ended Aug. 3, even
though it was only released on
Aug. 2, market-research firm
NPD Group said in a report last
week. The football videogame
is now the eighth-best-selling
U.S. title this year, according to
NPD. The report didn’t disclose
the total number of units sold.
Other annual sports simula-
tors have shown durability.
Take-Two Interactive Soft-
ware Inc. said this month its
most recent basketball game,
“NBA 2K19,” sold a series re-
cord of about 12 million units.
EA said last month net revenue
from the Ultimate Team mode
in its FIFA franchise rose 11%
from a year earlier.
A new installment of NBA
2K, which made its debut in
1999, is due in early September.
EA’s “FIFA 20,” the latest ver-
sion of a franchise that started
in 1993, and “NHL 20” are ex-
pected to be out next month.
Madden, which launched
more than 30 years ago, is typ-
ically among the top-10-selling
BYSARAHE.NEEDLEMAN
Videogame Publishers
Win With Sports Titles
already, and company repre-
sentatives didn’t respond to
requests for comment.
AppDirect , a company that
develops online stores for
business-software applica-
tions, committed to hiring 300
people as part of a Canadian
expansion. A spokeswoman
said it is on track to hire at
least 60 people in Canada
since Mr. Trudeau’s visit and
expects to accelerate that pace
in the coming years.
Those investments helped
boost foreign investment in
Canada’s information and
communications technology
industries by 21% between
2017 and 2018, compared with
a 3% decline a year earlier, ac-
cording to Statistics Canada.
Privacy concerns are worry-
ing some Canadians. A pro-
posal by Google affiliate Side-
walk Labs to build a city “from
the internet up” on Toronto’s
waterfront has become a
flashpoint for critics con-
cerned about how the com-
pany would handle data col-
lected by sensors throughout
the planned neighborhood.
Resident Julie Beddoes sup-
ports a volunteer-led group
that is opposing the Sidewalk
project. She also said that
companies like Google are fol-
lowing a pattern that is famil-
iar in Canada, where large U.S.
companies come north and
push out smaller, domestic
firms. “I’m concerned the big
bulldozing megacorporations
coming in will make it harder
for our younger people to
start their own companies,”
she said.
Sabrina Geremia, head of
Google’s Canadian business
operations, said the company
employs more than 400 people
in Toronto and roughly 1,200
in Canada, serving as an an-
chor tenant that attracts engi-
neers and developers to the
city. Many of those arrivals
help expand the broader tech
community by joining other
companies or launching their
own, she said.
—Jacquie McNish
contributed to this article.
TORONTO—Silicon Valley is
invading Toronto.
Intel Corp. has announced
plans to build a graphics-chip
design lab in Canada’s largest
city. Car-hailing service Uber
Technologies Inc. will be
opening an engineering hub.
Google’s parent, Alphabet Inc.,
proposed building a new To-
ronto campus as part of a sen-
sor-laden “smart city” on the
Lake Ontario waterfront, and
Microsoft Corp. said it would
expand its Canadian workforce
by more than 20%.
There has been so much ac-
tivity that Silicon Valley
Bank , the Santa Clara, Calif.,
financier for some of the
world’s largest venture-capital
firms and startups, opened an
office here in March after 19
years of handling Canadian
business from Seattle and Bos-
ton.
“There’s a hell of a lot more
going on up here than we ap-
preciated,” said Win Bear,
head of business development
for Silicon Valley Bank’s Can-
ada operation.
Technology companies are
hiring more workers in To-
ronto, attracted by the re-
gion’s diverse population of
6.4 million, a deep pool of
skilled labor and cultural simi-
larities to major U.S. cities
such as San Francisco, New
York and Chicago.
Many Canadians are wary
of the influx. Some worry
about the invasion of Big Tech,
while others say U.S. busi-
nesses are crowding out do-
mestic companies and siphon-
ing some of the country’s most
valuable intellectual assets.
“We are squandering our
future,” said Jim Balsillie, for-
mer co-chief executive of
BlackBerry Ltd., whose smart-
phones were once ubiquitous.
Canada isn’t benefiting from
recent innovations local re-
searchers have made in artifi-
cial intelligence, voice and im-
age recognition and self-
driving automobiles because
theyareemployedbyforeign
BYVIPALMONGA
Tech Giants Flock to Toronto
Northern Lights
Toronto has a tech talent pool that rivals major U.S. cities, but
wages are considerably lower.
Tech workers
Average tech
worker salary
*Salary data not available for Dallas/Ft. Worth.
Notes: Workers data are as of April 2019. Salaries data are as of 2018 and shown in U.S. dollars.
Sources: Bureau of Labor via CBRE (U.S. workers); Statistics Canada via CBRE (Toronto workers);
Hired (salaries)
SanFranciscoBayArea
NewYork
Washington,D.C.
Toronto
Dallas/Ft.Worth
Chicago
Boston
353,760
264,374
253,660
228,500
169,290
166,620
160,070
$145,000
$133,000
$123,000
$74,000
$125,000 (Austin*)
$114,000
$127,000
The airline was hit in 2017 by a data breach that exposed the information of up to 825,000 customers.
MARK KAUZLARICH/BLOOMBERG NEWS
Own the Gold of the Rockefellers,
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wsj_20190819_b004_p2jw231000_0_b00400_1____xa2019.crop.pdf 1 19-Aug-19 06:07:05