Business Chief USA – August 2019

he Dentsu Aegis Network is the first

global marketing services group built

for the digital economy; designed around

the needs of its customers with the goal of driving

sustainable business growth for their brands and

business. Growth through acquisitions (such as

Merkle), aligned with organic development, is key

to the company’s own strategy. To keep pace with

that growth it became essential for Dentsu Aegis

to create a centralized procurement team in each

of its regions of operation.

Sabrina Traskos, Senior Vice President, Procure-

ment, heads up the organization’s American

Procurement Team. “My team is responsible for

the entire spectrum of procurement activities, from

strategic sourcing all the way through to issuing

POs and ensuring invoices are correct; as well

as looking after real estate and facilities on a day

to day basis,” she says. “The focus of what we’re

doing is supporting the entire network throughout

the procurement lifecycle.”

The challenge for Traskos and her team is to build

out a centralized function while assisting the

brands across the Dentsu Aegis Network with their

T

Dentsu Aegis Network is tackling

the need for a centralized

procurement function to meet the

demands of a strategy targeting

growth through acquisition

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AUGUST 2019

DENTSU AEGIS NETWORK