and customizability is fast becoming
in vogue. Thankfully, Protolabs’ unique
business model in the manufacturing
space looks to put it in good stead
as generational change permeates
the industry.
“The younger people, in particular,
are very accustomed to 100%
e-commerce. They expect to be able
to buy a custom part over the internet,”
Holt says. “That change helps our
business because part of the challenge
CLICK TO WATCH: ‘PROTOLABS: THIS IS DIGITAL MANUFACTURING’
—
Victoria Holt,
President and CEO, Protolabs
“ One of the main
trends right now
in manufacturing
is very short
product lifecycle”
40
LEADERSHIP
AUGUST 2019