Business Chief USA – August 2019

(Nora) #1
new challengers. Of course, casting
aside your traditional ways of working
comes with an immense amount of risk
and so it’s understandable that many
executives are reluctant to whole-
heartedly commit to new projects.
Some companies reach a compro-
mise that allows them to balance these
competing objectives. For example,
by implementing schemes that allow
employees to strike a balance

between their work on existing
projects and on developing new ideas.
Google’s ‘20% time’ is probably the
most feted example as the company’s
policy of allowing engineers to devote
20% of their time to personal projects
resulted in some of the company’s
most successful products such as
Gmail, AdSense and Google Talks.
While this can approach can be
a fruitful one, it’s worth noting that many

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AND BUILDING A STARTUP THAT BUILDS OTHER STARTUPS’

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TECHNOLOGY

AUGUST 2019
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