SpecialIssue 53
22001199
DIDYOUKNOW? Dealersaregettinglessimpressive:yougaveanaveragesatisfaction
scoreof85.1percentthisyear, downfrom85.91percentlastyear, and86.61percentin2017.
ASETofnear-universallypositivemarks
seeHonda’sdealersnarrowlymissout
onamedal,butfourthplaceisnottobe
sniffedat.Anexcellentscoreforvalue
formoneyhelpsthebrandmaintain
itstop-10dealerpresence,aidedby
excellentmarksforcommunication,highly
rateddealerfacilities,andanimpressive
standardofworkfromthebrand’sservice
centres.Ifwe’regriping(andwithno
categoryscorebeinglowertheneight,
weare)Hondastaffcouldbealittle
morefriendly,whilethefirm’sdealers
couldhavemorecourtesycars;owners
wereprettyhappyinthisarea,butnotas
happyasownersofsomeotherbrands.
WE’REgettingclosetothetopofthe
rankingshere,soit’snosurprisetosee
somedeeplyimpressivescorescomefrom
Kiaowners.Nootherbrand’sdealersoffer
bettervalueformoneythanthese,and
that’sbackedupbyastrongscoreforstaff
communication.Kiadealerstaffarealso
courteous,withasixth-placeresultinthis
areaonetobeproudof.WorkinKia’s
workshopsisalsocarriedouttoahigh
standardand,eveninareaswhere
improvementscouldbemade,scores
areneverbelowaverage.Ashortageof
courtesycarsisresponsibleforKia
dealers’lowestscore,whilefranchise
facilitiescouldalsobeplusher.
ANOTHERsmalldealergroupwithabig-
hittingscore,Suzukioutletsimpresswith
theirhighstandardsofcommunication,
andthequalityandspeedofworkcarried
out.Workshopsgetcarsrepairedand
servicedingoodtime,offerstrongvalue
formoney,andcarryoutworktoahigh
standard.Youalsohighlightthatbills
areexplainedclearly,andstaffkeepyou
informedaboutthechargesandprogress
beingmadewithwork.Suzukidealers
coulddowithmorecourtesycars,while
facilitiesarefelttobestrongratherthan
stellar,sothispreventsthebrand’s
dealersfromrisinghigher.Still,sixth
placeisanimpressiveresult.
IFyou’rehappytoputupwiththelimited
parkingandnotparticularlycomfortable
collectionareas,anddon’tmindthelackof
acourtesycar,thenthere’salmostnothing
nottolikeabouttheMGdealership
experience.Courteousstaffwhocomplete
worktoahighstandardgivethebrand’s
bestscores,andthepictureinotherareas
issimilarlyimpressive.Workiscarriedout
quickly, workshopsanddealersoffergood
value,andcommunicationisimpressive.
MG’ssmallnetworkmeansit’seasyforthe
companytoensurefranchiseesgetthings
right,butthatdoesn’tdetractfromsome
impressivescores,andonesthatlarger
companieswouldbeeagertoreplicate.
87.69%
87.10%
86.69%
86.61%
- Honda
5. Kia - Suzuki
7. MG
RATINGS
RATINGS
RATINGS
RATINGS
CATEGORIES
CATEGORIES
CATEGORIES
CATEGORIES
“Idropmycaroffforaserviceafterworkat5pmandleave
inacourtesycar,beforereturningthefollowingafternoon.”
“Therewascoffeeandfood,andweweresentavideoof
themechanicsurveyingthecar.Everythingwasspotless.”
“Iwastreatedwithrespect,notasanumber.Thefacilities
wereexcellentandthestaffkeptmeupdatedontheservice.”
“Theyhavebeenexcellentsincepurchase.Ihavehadsome
issueswithmycar,buttheywereallsortedtomysatisfaction.”
%OFOWNERS WHOHAD APROBLEM...
%OFOWNERS WHOHAD APROBLEM...
%OFOWNERS WHOHAD APROBLEM...
%OFOWNERS WHOHAD APROBLEM...
31 1
31 1
31 1
31 1
Fault-findingandfixingcauseda
fifthofgripes;butmostcustomers
hadnocomplaintsatall
Nomajortrends;biggestissue
iscarsnotbeingreadyontime,
whichcaused17percentofgripes
Suzukihadthelowestproportion
ofdealercomplaints;carsnot
beingreadywasthebiggestissue
Impressivelylowproportionof
complaints.Carsnotbeingclean
orreadyontimecausedgripes
8.4%
8.7%
6.3%
7.5%
OWNER’S
VIEW
OWNER’S
VIEW
OWNER’S
VIEW
OWNER’S
VIEW
Dealer facilities
Availability of courtesycar
Staff courtesy
Communication
Standardofwork
Speed to completework
Value formoney
Dealer facilities
Availability of courtesycar
Staff courtesy
Communication
Standardofwork
Speed to completework
Value formoney
Dealer facilities
Availability of courtesycar
Staff courtesy
Communication
Standardofwork
Speed to completework
Value formoney
Dealer facilities
Availability of courtesycar
Staff courtesy
Communication
Standardofwork
Speed to completework
Value formoney