BAZAAR

In the late 1960s, Bazaar was at the forefront of introducing vibrant, new elements to its design. The editor at the``````time, Nancy White, believed in using graphic design as a medium for visual storytelling. She was also known for``````fostering new talent such as photographer Yasuhiro Wakabayashi, better known as Hiro. At the time, he was``````assisting legendary photographer Richard Avedon, who had been working for Harper’s Bazaar since 1944 and``````was responsible for bringing a distinct narrative to fashion photography. After a year of being Hiro’s mentor, Avedon felt that his``````student had reached his potential and introduced him to Bazaar’s renowned art director, Alexey Brodovitch. In 1957, Hiro was``````hired to become the sta photographer at Bazaar—a position he held for the following 10 years. He became known for``````his remarkable approach to lighting and his juxtaposition of unexpected elements for striking results.``````His images, surreal and unique, were especially notable for their elegance.``````Featured here is actor Donna Mitchell, photographed by Hiro for The Cult of The Zodiac,``````the Harper’s Bazaar October 1968 issue. ■BAZAARHowA look back at the time when pioneering photographer Hiro,introduced ingenious lighting techniques to BazaarSTRIKE A POSEThe October 1968 cover ofHarper’s Bazaar US,photographed by Hiro``````BAZAAR US OCTOBER 1968 COVER; PHOTOGRAPHED BY HIRO