Nourish your life
Nourished Life, a popular online marketplace for natural health and beauty products, grew
from a small blog into a $23 million business in just eight short years. Founder Irene Falcone shares
the humble beginnings of Nourished Life.What was the initial vision for
Nourished Life? When did it all begin?
Nourished Life started as a blog back
in 2011. I had decided to go completely
toxin free and wanted to share all of
these amazing natural products that
I’d found to replace my mainstream
makeup, skin care, supplements and
cleaning products.Has Nourished Life changed over time?
If so, how?
Yes, absolutely! What started out as
my little blog turned into something
so much bigger than I ever could have
anticipated. It all changed when I started
selling natural lip balms and using
my garage as my warehouse. Actually,
I’m still selling the Hurraw lip balms,
seven years later. Now, my little blog is
Australia’s home for toxin-free shopping
and I’m so proud of how far we’ve come.What are some of the harmful toxins
that can be found in commercial beauty
and health products? Why should we
avoid these additives?
The big toxins and chemicals to avoid
are parabens, triclosans and artificial
fragrances. Some of these types of
ingredients have actually been banned
elsewhere because they are known to
have a negative impact on health.What does a typical day look like at
Nourished Life?
Honestly, each day is a new adventure.
One day, I might be meeting with new
brands, learning about a new product
or brainstorming with my team. The
next day, I might be in the warehouse
or working on new products for my own
range. No two days are the same!What is your advice for someone who’s
about to embark on their own natural
health journey?
It doesn’t need to feel overwhelming or
happen all at once. Start by replacing a
few everyday items here and there and
gradually make the switch.What is your personal definition of
a nourished, healthy life?
I would have to say that my personal
definition of a nourished, healthy life is
about making choices that are not onlybetter for you and your family but also
better for the planet. Be conscious of
what you put on your skin, into your body
and into the environment.What is something that everyone can
do right now to invite more health into
their lives?
My personal goal this year was to
stop relying on takeaway dinners and,
thankfully, I got out of that habit pretty
quickly. My gut health improved almost
straightaway and I feel so much better
for it. I know swapping takeaway forhomecooked meals seems like an
obvious change to make but I also know
I’m not the only one who has battled with
the convenience of Uber Eats!What’s next for Nourished Life?
Right now I’m working on some exciting
new goodies for our Life Basics range.
We’ve got some awesome new products
in the works which I cannot wait to
share. Unfortunately, for now, I have to
keep my lips sealed. Stay tuned.For more, visit nourishedlife.com.au26 | wellbeing.com.au
holistic journey
NOURISHED LIFE