AUGUST 2019 BusIness 27
Twitter competition in May 2018,
which gave them to opportunity to
attend his annual small business
conference.
“He announced the collaboration he
was doing with the Autumn Fair, so his
company had 12 spaces. We then
applied to be one of those 12 so again,”
she explained.“It involved filling in forms,
interviews and really showing that we
had something different. We essentially
won the place by going through various
applications.”
She said the Autumn Fair is the
“single best opportunity we were going
to get this year”.
“Stands cost about £10,000, so justOur Little Globe focuses
on different culturesOur Little Globe founders
Erin Rodgers and Fiona Neatemonth that they could enjoy together.”
The pair decided the boxed content
would focus on different cultures as
they “both love travelling and both
wanted to produce something that had
a strong meaning behind it.”
She said: “It’s about inspiring
children from a young age to accept
that being unique and not looking the
same or celebrating the holidays or
even eating the same food is anything
to shy away from but really the opposite
in celebrating it and exploring it.
“There’s a deeper message behind it,
but for the children they just receive
these really fun packs each month that
tell them about a new place.”
The duo hopes the Autumn Fair will
enable them to expand the business,
Rodgers said.
She said: “In terms of subscribers
we’re growing by about 10-15% per
month, so we’re happy with the growth,
but we’d like to expand that certainly
over the next 18 months.
“Some people think the subscription
model can’t be in retail, based on the
high street, because it won’t work but
there’s definitely a place for it and that’s
what’s really exciting about the Autumn
Fair for us.”
The pair won the opportunity to
attend the fair after they won Theo
Paphitisis’s Small Business Sunday
having the opportunity to go there is
huge. It’s a four day event with about
22,000 retail buyers and that’s people
with the power and the spend to place
orders on the day.
“As a small business we take time
each week to email and make phone
calls to people that we think will be
interested in working with us and now
we have the opportunity for people to
come to us.”
Our Little Box’s customer base is
predominantly female and largely
based in the UK, with a growing
number of subscribers from the USA,
Rogers said.
“Our customer base is a mix of
people, and it’s usually parents who
have travelled in the past and want to
pass on that love of adventure and
curiosity into their children.”
Rodgers said the company is also
catering to the “massively growing
sector” of parents who choose to
educate their children at home.
“It wasn’t a market that we were
aware of but they like it because they
can plan it into their activities.”
The business is also working with
independent travel agents who send
kits out to families going on holiday.
“For example, if they are going to
Spain, we’re contracted to send them a
personalised Spanish activity kit.”TICKETS
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