22 JEWELS & TIME 2019/20
SPOTLIGHT
Audemars Piguet is one of the few luxury watch brands
that enjoy widespread popularity, counting its admirers
among horology connoisseurs and neophytes alike. This is
in a large part due to its fl agship watch—the Royal Oak—
being an icon that has become one of the most sought-after
timepieces today, resulting in an exceedingly long waiting
list. But, as with all successes, there’s bound to be some form
of compromise—for Audemars Piguet, this gigantic hit has
inevitably overshadowed its other lines of watches, which
are certainly just as meritorious even though they may be less
recognisable. This was the situation that Audemars Piguet
faced when it began to create its new Code 11.59 watch a few
years back.
At the Salon International de la Haute Horlogerie (SIHH)
this year, the Code 11.59 was indisputably the subject on
Text Nicolette Wong
DEFINED
BY DETAILS
The Code 11.59 collection is an exercise in
subtlety, and expresses a diff erent side of
Audemars Piguet
MISSION
POSSIBLE
Will Audemars
Piguet be able
to court a new
audience with
the interesting
Code 11.59
collection that
somehow goes
against the
brand’s usual
sporty and bold
aesthetics? Only
time will tell