66 JEWELS & TIME 2019/20
SIMONE JEWELS
Established in 2006, Simone Jewels has been
accessorising women from all walks of life with its
distinctive creations for over a decade. Founder and
creative director Simone Ng sets out to make wearable
art with gemstones and gold—each piece is a statement
of style and individuality. This year, Simone Jewels
launched the Bombshell collection inspired by 1940s
Hollywood star, Hedy Lamarr, and will also be marking
another milestone—the launch of its sister brand, Jouer
by Simone, which will introduce the fi rst digital mass
customisation platform for fi ne jewellery in Asia.